By a News Reporter-Staff News Editor at Telecommunications Weekly -- The Over-The-Top (OTT) market is moving in the direction of virtual reality (VR) according to "The OTT-Video Services Market--Today's Trends and What is Next for 4K, HDR, HFR and VR" study released.
The global study, commissioned by Level 3 Communications (NYSE: LVLT) and conducted by Unisphere Research, in partnership with Streaming Media, interviewed 628 people from media and entertainment companies across the globe. Respondents were asked to weigh in on the current state of OTT as well as some additional topics ranging from business, technology and competitive challenges and the revenue viability of offering OTT services. The study built on research conducted in 2015, probing respondents on next generation content like virtual reality (VR), 4K, high dynamic range (HDR) and high frame rate (HFR) video.
Among the most compelling results is the opinion of respondents, "VR-video will become a mainstay of streaming video." While VR is expected to become a mainstay, researchers also found potential barriers to adoption including lack of consumer access to players, delays in the availability of VR devices and bandwidth limitations for OTT VR content delivery.
Keywords for this news article include: Level 3 Communications.
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