Unique Cloud Service Offers Content Consumption
Seamless Connectivity via TVs, Mobile Devices and
SEOUL, APR. 30, 2012 -- LG Electronics (LG)
announced the beta opening of LG Cloud service on May 1
with the aim of providing seamless connectivity and
streaming access to all digital content across various
electronic devices. Although cloud is today's hottest IT
buzzwords, LG Cloud is the first that allows users to
manage and consume all types of content on "three screens"
which includes Android smartphones, PCs and smart TVs
(including but not limited to CINEMA 3D models) without a
separate set-top box.
To use the service, users need to download the LG Cloud app
from Google Play or LG SmartWorld app store from their
Android smartphones, LG SmartWorld store from their LG
Smart TVs or the LG Cloud website ( www.lgecloud.com
) from their PCs or laptops. LG's Cloud service
automatically synchronizes smartphone content with the
cloud server and the user's PC and TV. Photos and videos
taken with the smartphone can be viewed and streamed to the
PC or TV almost instantaneously. Videos edited on a PC can
be uploaded to LG Cloud for viewing seconds later on a
smartphone. Unlike other cloud services, there's very
little waiting or lag time since the content is streamed to
the TV, PC or smartphone, not downloaded first.
The difference is in LG's Real-time Streaming
Transcoding technology. The conversion happens on the
server in realtime, not on the device. There is no need to
worry about installing codecs or converters, everything
happens seamlessly and in the background with no
involvement from the user. No other cloud service can make
this same claim.
The service also works perfectly with 3D content.
Vacation videos taken with an LG 3D smartphone can be
uploaded via 3G or Wi-Fi to the LG Cloud service. Back home
in the comforts of the living room, the family can watch
the vacation footage as it streams from LG Cloud to their
LG CINEMA 3D Smart TV in superb three
To better develop cloud services that prioritize
convergence, LG created a new division called Smart
Business Center to focus specifically on content and
services. Havis Kwon, President and CEO of LG's Home
Entertainment Company, is also responsible for the new
Smart Business Center.
"Most companies today only see the cloud as a storage
device or in the case of YouTube or Flickr, only for one
type of content," said LG's Mr. Kwon. "LG makes the devices
that millions of people watch content on so we can set a
new yardstick for ease of use by setting up our own cloud
service. Tomorrow's consumers don't want to go to one cloud
for music, another cloud for video, another location for
photos and yet another cloud for their office files. In the
end, our solution is about making life more
LG Cloud will be offered as both a free and paid
service. Free storage space and pricing will differ market
to market and will be announced separately as the service
becomes available in that country.
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