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4-Traders Homepage  >  Equities  >  Deutsche Boerse AG  >  LG Electronics Inc.    LGLG

LG ELECTRONICS INC. (LGLG)
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LG ELEC GDR'REGS'/ : LG’S "MY ECO HOME" OFFERS INDUSTRY-FIRST PERSONALIZED ECO-FRIENDLY VIRTUAL DREAM HOUSE 2012-05-02

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05/02/2012 | 12:42pm CET

LG'S "MY ECO HOME" OFFERS INDUSTRY-FIRST PERSONALIZED ECO-FRIENDLY VIRTUAL DREAM HOUSE

Global Launch of Innovative User-Created Digital Home Enhances
Awareness of LG's Core Technologies and Smart Saving Benefits

SEOUL, May 2, 2012 -- LG Electronics (LG) today announced a digital interactive campaign on Facebook called My Eco Home which will allow Facebook fans around the world to create and share their own personalized, virtual dream homes. An industry first, LG's My Eco Home Facebook app reflects the company's effort to interact with today's customers in new, innovative ways.

My Eco Home Main Page

The campaign will also introduce Facebook users to LG's proprietary five Core Technologies -- the Linear Compressor, Inverter Direct Drive, KOMPRESSOR™ technology, Lightwave and Plasmaster -- and their eco-friendly benefits. Launching in approximately 30 countries on May 2, My Eco Home is a creative way to demonstrate how LG's technologies can lead to greener, smarter lifestyles.

Inviting Friends at My Eco Home

"We tried to come up with a fun and interesting yet meaningful way to interact with consumers," said Chang-hee Han, Vice President and Head of Marketing Strategy at LG's Home Appliance Company. "The main purpose of this campaign is to raise awareness of how LG's Core Technologies can help citizens reduce their impact on the environment. This is the first Facebook app that lets participants design a virtual home with such detailed appliance and energy savings information."

My Eco Home Main Page

Concept Kitchen of My Eco Home

A click on the campaign tab on the LG Electronics Facebook page opens a microsite for creating Eco Homes. Participants can personalize the interior by choosing from a host of different decorations, appliances and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen. When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG's Core Technologies work to save energy.

Core Technology Selection in My Eco Home

Personalization in My Eco Home app goes beyond simply choosing from a list of items. By accessing the microsite from the participant's own Facebook account, the virtual home can be decorated with the participant's own accessories. The app offers intelligent customization to let homebuilders add photos and names of family members and friends to their dream homes, adding a personalized touch to the interior. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.

Interior Personalization with Friend's Photo

Personalization with Friends' Photos

LG's My Eco Home is currently available in English with local language versions to be introduced over the next several weeks. www.lgcoretech.com .


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Financials ( KRW)
Sales 2018 64 785 B
EBIT 2018 2 944 B
Net income 2018 1 773 B
Debt 2018 4 200 B
Yield 2018 0,44%
P/E ratio 2018 10,17
P/E ratio 2019 9,10
EV / Sales 2018 0,34x
EV / Sales 2019 0,31x
Capitalization 17 518 B
Chart LG ELECTRONICS INC.
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LG Electronics Inc. Technical Analysis Chart | LGLG | US50186Q2021 | 4-Traders
Income Statement Evolution
Consensus
 
Mean consensus OUTPERFORM
Number of Analysts 33
Average target price 110 697  KRW
Spread / Average Target 8,0%
EPS Revisions
Managers
NameTitle
Do-Hyun Jung President, Co-CEO, CFO & Director
Seong-Jin Cho Vice Chairman & Co-Chief Executive Officer
Skott Ahn President-Executive Board & CTO
Bon-Joon Koo Vice Chairman
Chang-Woo Lee Outside Director
Sector and Competitors
1st jan.Capitalization (M$)
LG ELECTRONICS INC.-13.22%16 327
SONY CORP1.05%62 765
PANASONIC CORPORATION-1.52%37 825
LG ELECTRONICS INC.--.--%16 327
SHARP CORPORATION-10.28%16 257
LG CORP--.--%14 067