Li & Fung : LF Beauty launches Creative Days concept events for beauty brands in Asia

Shanghai, 23 May 2016 - LF Beauty, a division of Li & Fung, the world's leader in consumer goods design, development, sourcing and logistics, today launched a series of immersive experiences for beauty brands in Asia. The Creative Days concept event ('Creative Days') took place at LF Beauty's China headquarters in Shanghai. The event followed a successful pilot in Paris, France, in late 2015.

Designed to help Asian and Western brands meet the evolving needs and desires of Asia's discerning and sophisticated consumers, LF Beauty's new Creative Days enabled teams from more than 20 top brands to discover hundreds of new beauty concepts and innovations from product formulation to packaging to digital beauty developments.

Participating brands had the opportunity to brainstorm ideas and concepts with LF Beauty's award-winning designers, R&D professionals and manufacturing experts. Brands including Coty, Procter & Gamble, L'Oréal, and LVMH Moët Hennessy - Louis Vuitton, discovered spa, travel, nightlife and eco-themed interactive experiences, and learned more about the latest product trends and technological developments. Highlights included interactive counter point-of-sale (POS) displays, clutch bags with in-built power charger and innovative packaging components with integrated technologies.

Gerard Raymond, President of LF Beauty, said, 'This is an exciting time for the beauty industry. It's never been more challenging as well as opportunistic for brands to stand out and keep pace with their consumers. In this competitive environment, it's a privilege to work with many of the world's best-loved brands to help them innovate, thrive and become market leaders.'

Harnessing the importance of Asia

China's skincare and cosmetics products market is forecast to grow at an average annual rate of 12.8 percent during 2016-2019 - significantly outpacing the global average of six percent. Consumers in China are making more than 2.5 times as many online beauty and personal care purchases than their global counterparts1. LF Beauty's Creative Days aim to help brands leverage the scale of opportunity in the region by showcasing new innovations in product formulations, packaging, instrumental beauty and digital displays brands can adopt.

'Asian beauty is setting the pace for the world, and East-to-West trends continue to evolve at a rapid pace. Asia's consumers love Western packaging but they want natural, Eastern product formulations inside the bottle. Our expertise and global footprint means we're uniquely positioned to help brands design, create and package products that fly off the shelves,' Gerard Raymond continued.

LF Beauty is a one-stop-shop partner and supplier of product solutions for fragrance, skincare, color cosmetics, digital POS displays and beauty instruments for world-class brands, retailers and direct marketers. It offers a full range of expert services, including marketing, design, engineering, formulation, filling, packaging, manufacturing, quality control, logistics and POS displays.