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Liberty Interactive : zulily Launches Fourth Trimester Closet Concierge to Help Women Navigate the First Few Months of Motherhood with Style

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03/01/2017 | 02:02pm CEST

SEATTLE, March 1, 2017 /PRNewswire/ -- That new baby smell, happy cuddles, and being a new parent brings so much joy after a new baby comes home. However, the first few months of motherhood, coined as the "fourth trimester," can also prove challenging since finding the right styles for a new mom's ever-changing figure can be difficult to navigate. Today, zulily, the online retailer obsessed with bringing moms special finds every day, launches a month-long limited-edition Fourth Trimester Closet Concierge to help new moms navigate their wardrobes during pregnancy and after they've welcomed their new baby.

The Fourth Trimester Closet Concierge provides a personalized service to help new moms navigate their biggest style hurdles to help them look and feel great during this time of transition. Throughout the month of March, new moms can connect with zulily's maternity team of experts aka Baby-Friendly Fashion Squad (BFFs) by messaging zulily directly in Facebook Messenger using the #BFFs hashtag or by visiting the zulily Facebook page for more details. zulily's BFFs will respond to moms through Facebook Messenger Monday through Friday from 7:00 p.m. - 8:00p.m. EST.

The zulily experts will answer some of the most popular fourth trimester questions and launch curated collections of clothing to help new moms solve a variety of style-related questions, ranging from what to wear during nursing to the most flattering silhouettes for any woman's body type. The team will also suggest maternity and fourth trimester apparel styles unique to each mom as well as offer advice to help moms discover new boutique and beloved brands and products. Based on the most common crowd-sourced questions, zulily will create a curated Pinterest board offering additional solutions for new moms at the end of each week. zulily always offers a fresh selection of maternity and fourth trimester fashions that can be shopped anytime on the maternity page.

"Our maternity team at zulily saw the need to provide a special service to new moms who can be overwhelmed and strapped for time. We wanted to provide a special service for these women to help them navigate those first several months and look and feel their best," said Robin Otto, zulily maternity expert and merchandising manager. "Our styles are as unique as the new mothers we dress and our maternity experts have a wealth of apparel expertise to help new moms achieve stylish ensembles that will make them all shine."

The zulily team of experts share fourth trimester fashion tips below and the full list can be found here:

    --  Streamlined silhouettes - It's common to want to hide behind bulky
        clothing when a body is changing after a baby is born. Avoid chunky
        fabric, big prints, and super shiny styles as these can give the
        illusion of a bulkier frame. Instead, stick to solids and dark colored
        tops and dresses.
    --  Functional nursing apparel (if needed) - Make sure to select products
        that are easy to care for and comfortable to wear. For moms who chose to
        nurse or pump, aim to have a few staple bra options during this time, as
        your bust size will most-likely fluctuate. Surplice tops, nursing tanks
        and tops are great options since these garments make it easier to
        breastfeed in public or pump while you're back in your busy routine.
    --  Shapewear - Consider investing in compression garments such as tank
        tops, seamless camisoles and leggings since these streamline your
        figure. For example, the Belly Bandit (a top selling item on zulily)
        helps support a post-baby belly, waist and hips, allowing moms to feel
        confident as they work at their own pace to get back into their
        pre-pregnancy clothing.
    --  Adjustable apparel styles - Look for styles such as wrap dresses and
        tops, which are closet essentials, and flattering for most body types.
        As a new mom's body continues to change, these garments can easily be

For the month of March, head to Facebook.com/zulily to take advantage of the Fourth Trimester Closet Concierge and discover great fashion finds by visiting zulily.com.

About zulily, llc

zulily (http://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more--for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

CONTACT: zulily, llc
Andrea Conrad, 206.724-0500 x. 4805 (Media)

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zulily-launches-fourth-trimester-closet-concierge-to-help-women-navigate-the-first-few-months-of-motherhood-with-style-300415618.html

SOURCE zulily, llc

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Financials ($)
Sales 2017 10 270 M
EBIT 2017 1 007 M
Net income 2017 444 M
Debt 2017 5 593 M
Yield 2017 -
P/E ratio 2017 20,76
P/E ratio 2018 14,47
EV / Sales 2017 1,84x
EV / Sales 2018 1,70x
Capitalization 13 333 M
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Liberty Interactive Group Technical Analysis Chart | QVCA | US53071M1045 | 4-Traders
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Technical analysis trends LIBERTY INTERACTI...
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Mean consensus OUTPERFORM
Number of Analysts 11
Average target price 28,2 $
Spread / Average Target 43%
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Gregory B. Maffei President, Chief Executive Officer & Director
John C. Malone Chairman
Mark D. Carleton Chief Financial Officer
David E. Rapley Independent Director
M. LaVoy Robison Independent Director
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