Life Time Fitness, Inc. (NYSE: LTM):
WHAT: | New Year’s Resolutions: We all know they’re going to happen yet only 8% who make them actually keep them. As Jan. 1 approaches, Life Time says enough with the failed resolutions, and is inviting everyone to make their health a priority in 2015 by opening its doors to the first-ever Commitment Day Festival – four days of complimentary fun, engaging and invigorating activities for all ages. The Festival is open to the public, including non-members who register online for the guest list anytime through Jan. 4.
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Highlights Include: | |||
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WHEN/ WHERE: | Jan. 1 to 4: Commitment Day Festival | Jan. 1: 10 a.m.: Commitment Day 5K | |
All Atlanta Life Time Destinations | John’s Creek and Sugarloaf locations | ||
*Festival activities and times vary by club | |||
STORY IDEAS: | - Human interest—how making a commitment has changed the lives of local residents | ||
- Tips for success in 2015—know it, nourish it and move it | |||
- Exercising in the elements—tips and gear for exercising outdoors | |||
- Anyone can try a Tri—what to know and how to start with an Indoor Tri | |||
- Creating family committed to fitness—ideas for getting your family moving | |||
- Joining a health club for the New Year? What to look for to ensure success | |||
RESOLUTION STATISTICS | - Every year 45% of Americans make resolutions yet only 8% achieve them. | ||
- Top resolutions: lose weight, get organized, spend less/save more, enjoy life more, be more fit | |||
- Quit smoking | |||
- 39% of people in their twenties keep resolutions/14% of people over 50 achieve their resolutions | |||
Source: University of Scranton. Journal of Clinical Psychology | |||
Media are invited to attend the Commitment Day 5K Fun Run and any of the Commitment Day Festival activities. A Life Time expert can be available anytime for taped or live interviews. Please contact Amy Henderson at 952.229.7721 (office) or 612.207.8139 (cell) or by email at ahenderson2@lifetimefitness.com. |