Life Time Fitness, Inc. (NYSE:LTM)
WHAT: | New Year’s Resolutions: We all know they’re going to happen yet only 8% who make them actually keep them. As Jan. 1 approaches, Life Time says enough with the failed resolutions, and is inviting everyone to make their health a priority in 2015 by opening its doors to the first-ever Commitment Day Festival and Fun Run – four days of complimentary fun, engaging and invigorating activities for all ages. The Festival is open to the public, including non-members who register online for the guest list anytime through Jan. 4. | |
Highlights Include: | ||
• Third Annual Commitment Day 5K Fun Run will start off the celebration at 10 a.m. on Jan. 1 with hundreds of people all ages participating. This 5K great outdoors tradition will be hosted at Florham Park and Montvale. Registration is open now through race day at commitmentday.com/NewJersey. For those who prefer the great indoors, all Life Time clubs will have several activities taking place to mark your commitment to 2015. | ||
• Daily Fit Talks and Workout Workshops to know, nourish and move your body for optimal results like “How to Break Up with Sugar” and using TRX straps to get a full-body workout. | ||
• Group Fitness & Training Events featuring top Signature group fitness classes and sessions with top instructors. | ||
• Featured All Club Events including Alpha Training, a Yoga Commitment Jam and an Indoor Tri powered by IRONMAN® with a chance to win a 2015 IRONMAN entry. | ||
• Family Fun Events engaging the whole family with gym activities and an indoor pool party. | ||
• Evening Celebrations with LifeCafe happy hours and social cycles in our cycle studios. | ||
WHEN/ | Jan. 1 to 4: Commitment Day Festival: | |
WHERE: | Life Time Athletic Berkeley Heights, Florham Park and Montvale destinations | |
Jan. 1: 10 a.m.: Commitment Day 5K | ||
Life Time Athletic Florham Park and Montvale destinations | ||
STORY IDEAS: | - Human interest–how making a commitment has changed the lives of local residents | |
- Tips for success in 2015—know it, nourish it and move it | ||
- Exercising in the elements—tips and gear for exercising outdoors | ||
- Anyone can try a Tri—what to know and how to start with an Indoor Tri | ||
- Creating family committed to fitness—ideas for getting your family moving | ||
- Joining a health club for the New Year? What to look for to ensure success | ||
RESOLUTION | - Every year 45% of Americans make resolutions yet only 8% achieve them. | |
STATISTICS | - Top resolutions: lose weight, get organized, spend less/save more, enjoy life more, be more fit | |
- Quit smoking | ||
- 39% of people in their twenties keep resolutions/14% of people over 50 achieve their resolutions | ||
Source: University of Scranton. Journal of Clinical Psychology | ||
Media are invited to attend the Commitment Day 5K Fun Run and any of the Commitment Day Festival activities. | ||
A Life Time expert can be available anytime for taped or live interviews. Please contact Natalie Bushaw at 952.229.7007 (office) or 612.812.0955 (cell) or by email at nbushaw@lifetimefitness.com. |