Lincoln Financial Group (NYSE: LNC) announced today the launch of the “Informed Advisor” blog. The new content series, housed in the Industry Professional section of LincolnFinancial.com, is designed to provide advisors with a range of insights and information to help address clients’ income planning needs in light of the changing regulatory, investment, and retirement landscape. Drawing on a mix of research, conducted by Lincoln Financial and other industry leaders, as well as the deep experience of subject-matter experts, the blog offers easy-to-implement tips for deeper, more effective client interactions to address timely client concerns such as understanding the difference between fees and commissions, generating dependable retirement income in a low-yield environment, and meeting the challenges of living longer.

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Lincoln Financial Group launches new Informed Advisor content series to provide advisors with tools ...

Lincoln Financial Group launches new Informed Advisor content series to provide advisors with tools and information to help meet clients' retirement income needs (Photo: Business Wire)

“The role a financial advisor plays in the retirement planning experience has never been more critical. We launched the Informed Advisor blog as a way to share innovations and ideas in income planning that are in the best interest of clients,” said Tim Seifert, head of Annuity Sales for Lincoln Financial Distributors. “The value the blog provides is rooted in expanding advisor conversations beyond typical planning topics to serve a greater range of client needs, strengthen relationships, differentiate their practices and build connections with the next generation of customers.”

Among the topics featured on the blog, financial advisors will have access to information and resources covering longevity planning on client terms; trust planning; income planning with couples; the changing retirement landscape; financial planning for families who have loved ones with special needs; legacy planning across multiple generations; and a variety of other best interest ideas and solutions for income planning.

Lincoln Financial is promoting the blog on its advisor-facing social media accounts, including the Lincoln Financial Distributors page on LinkedIn and the @LFDistrib account on Twitter. Blog content is available without a login, and access to more detailed advisor-only materials is available by contacting a Lincoln Financial representative.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $236 billion in assets under management as of March 31, 2017. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

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