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LION : Notice Concerning Our Corporate Message

10/28/2011 | 02:40am US/Eastern

Who we are as humans is the cumulative result of many "todays." Therefore, we believe the secret to happiness is to live fulfilling everyday lives and to cultivate a positive attitude. Lion's new corporate slogan is intended to communicate our strong commitment to contributing to people's "todays" and is based on our 120 years of experience as observers of everyday existence.

The new corporate message will appear in TV program sponsor announcements and at the end of TV commercials. Also, on occasion, the Company plans to make announcements that include this message.

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