Who we are as humans is the cumulative result of many
"todays." Therefore, we believe the secret to happiness is to
live fulfilling everyday lives and to cultivate a positive
attitude. Lion's new corporate slogan is intended to
communicate our strong commitment to contributing to people's
"todays" and is based on our 120 years of experience as
observers of everyday existence.
The new corporate message will appear in TV program sponsor
announcements and at the end of TV commercials. Also, on
occasion, the Company plans to make announcements that
include this message.