One of Lion's basic strategies under its Vision2020 management vision is the quantitative expansion of overseas businesses. As part of this strategy, Lion has decided to acquire the land on which CJ Lion's Incheon Factory is located, which until now it has rented from CJ CheilJedang Corporation, and to increase the capital of CJ Lion in order to develop it as a manufacturing facility serving Northeast Asia. The Incheon factory will function as an important regional manufacturing base for laundry detergents, dishwashing detergents and other household products.
Furthermore, to increase the speed of both decision making and the implementation of growth strategies in South Korea, Lion will acquire additional shares of CJ Lion from CJ Olive Young Corporation (hereafter CJ Olive Young).

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