Lion : to Release New and Improved CLINICA ADVANTAGE Toothpaste, a Total Care Toothpaste for Preventive Dentistry
January 18, 2016 at 07:53 pm EST
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Objective of Introducing the New Product
In recent years, nationwide initiatives to promote lifelong dental and oral health have gained increased momentum, as evidenced by the dental and oral health goals laid out under the government's national health promotion movement Health Japan 21 (the second term), formulated in 2012. As a result, recognition of the term 'preventive dentistry' has grown (from 81% in March 2014 to 91% in June 2015), and the number of consumers practicing dentist-recommended self-care is also on the rise.
Lion is implementing ongoing educational activities aimed at promoting the spread and understanding of preventive dentistry. Since 2014, the CLINICA brand has offered products that enable self-care based on the concept of preventive dentistry, earning a solid reputation among consumers interested in such care.
Now, Lion is releasing new and improved CLINICA ADVANTAGE Toothpaste, newly formulated to make preventive dentistry even easier.
Lion Corporation issued this content on 2016-01-18 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-19 00:52:06 UTC
Original Document: http://www.lion.co.jp/en/press/html/2016003f.htm
Lion Corporation is a Japan-based company mainly engaged in the manufacture and sale of consumable goods and industrial products. The Company operates in three business segments. The General Consumable Goods segment purchases and manufactures consumable goods, as well as sells its products through agent stores. This segment also involves pet food trading and over-the-counter management business. The Industrial Goods segment trades industrial products and kitchen cleanser. The Overseas segment manufactures and sells general consumable goods and chemical materials in overseas markets. The Company is also engaged in the design, construction and maintenance of the Company's equipment and the transportation of its products, the real estate, agency and welfare businesses.