LOS ANGELES, Jan. 8, 2015 /PRNewswire/ -- Ticketmaster today announced it has partnered with six-time Pro Bowl quarterback and Super Bowl XXVII MVP Troy Aikman to help educate fans about the advantages of buying and selling tickets through NFL Ticket Exchange. As the only NFL-authorized resale marketplace for authentic NFL tickets, NFL Ticket Exchange will work with Aikman to provide fans the important information they need to ensure they purchase authentic tickets and can be at the game to support their team.

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"The NFL postseason offers fans the best matchups and most intense action, which means there is exceptionally high demand for tickets. This increases the risk that fans could unknowingly buy fake tickets," said Aikman. "Real fans deserve real tickets and that is why I am proud to once again team up with NFL Ticket Exchange and Ticketmaster for the NFL postseason. Fans are taking a chance when they buy tickets from sources other than the teams themselves or from NFL Ticket Exchange, which is the only resale marketplace that can verify the authenticity of your tickets."

Ticketmaster's partnership with the NFL ensures that every ticket bought or sold on NFL Ticket Exchange is electronically authenticated and valid for entry at the gate.

During the NFL Playoffs, Aikman will provide fans unique insights into the biggest postseason matchups and guide fans to the most secure options for purchasing NFL tickets. Aikman will also host a special in-person "meet-and-greet" with fans onsite in Arizona in the week leading up Super Bowl XLIX.

"Troy is an NFL icon who is one of the most trusted voices around the game today, which makes him an ideal partner to help us reach fans about the risks of buying counterfeit tickets from questionable sources and how they can be absolutely certain they have authentic tickets to the game," said Jared Smith, President, Ticketmaster North America. "Every ticket sold on NFL Ticket Exchange is verified by Ticketmaster, which gives fans the confidence of knowing their tickets are authentic even before they get to the gate."

Fans can access NFL Ticket Exchange online at NFLTicketExchange.com or by calling (888) 635-5944. For more information, fans should follow NFL Ticket Exchange and Troy Aikman on Twitter at @NFLtixExchange and @TroyAikman, respectively, and on Facebook at www.Facebook.com/nflticketexchange and www.Facebook.com/troyaikman.

About Troy Aikman
Troy Aikman is the lead game analyst for the NFL on FOX teamed with play-by-play announcer Joe Buck. Aikman has been with FOX since 2001 where he is known for succinctly illustrating action on the field. His contemporary analysis offers keen insight into the skill and pressure associated with playing in today's NFL. Aikman has received three nominations for an Emmy for his broadcasting efforts and has broadcast three Super Bowls (XXXIX, XLII and XLV). Aikman was the quarterback for the Dallas Cowboys from 1989-2000 setting 45 Cowboys' passing records, including the club's career record for completions (2,898), passing yards (32,942), touchdowns (165) and completion percentage (61.3). While leading one of sports' most famous franchises, the Cowboys won six NFC East titles (1992-96 and 1998) and advanced to four NFC Championship Games (1992-1995). Aikman is one of only four quarterbacks to guide his team to victory in three Super Bowls (XXVII, XXVIII and XXX). In February 2006, Aikman was voted into the Pro Football Hall of Fame in Canton, Ohio. He became just the sixth player in Cowboys history to enter those hallowed halls. Troy Aikman is represented by The Legacy Agency in New York. (www.legacy-agency.com)

About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.

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