Live Nation Entertainment, Inc. : Radiohead Selects Ticketmaster Paperless for UK Tour Dates to Protect Fan's Tickets
RADIOHEAD SELECTS TICKETMASTER PAPERLESS FOR UK TOUR DATES TO
PROTECT FANS' TICKETS
LONDON - March 8, 2012 - Ticketmaster UK, a
Live Nation Entertainment, Inc. (NYSE:LYV) company, today
announced that Ticketmaster Paperless tickets will be used at
all three of Radiohead's UK tour dates.
03/08/2012| 03:38pm US/Eastern
As requested by the band, Ticketmaster will be delivering
Paperless ticketing for the majority of seats at Radiohead's
UK tour dates at the O2 Arena on the 8th &
9th of October and the Manchester Arena on the
6th of October. In total 80% of the venues will
be sold via Paperless ticketing, with the rest to be made
available to Radiohead's fan club members via a pre-sale.
Ticketmaster is focused on ensuring as many fans as possible
get fair access to tickets and the Paperless ticketing
solution is a proven way to ensure fans do not pay more than
the face value for tickets. Radiohead have an incredibly
faithful and dedicated fan base and this was one of the key
reasons behind them deciding to offer the ability to buy
Paperless tickets through Ticketmaster.
Mark Yovich, President Ticketmaster International, said: "We
care about fans and are always working with our clients to
ensure they get fair access to tickets. The power of
paperless ticketing is that it limits the secondary market
and ensures fans pay the price our clients want them to.
Radiohead are pioneers in every respect and care about their
loyal and passionate fan base. Paperless ticketing guarantees
their fans have fair and secure access to tickets at the
prices Radiohead wants fans to pay."
Radiohead wanted to restrict the secondary ticketing market
for their UK tour shows and Ticketmaster Paperless allows
fans quick, simple and fair access to tickets at face value.
Fans will be limited to purchasing a maximum 4 tickets per
person, and the card used to purchase tickets and
cardholder's photo ID must be presented to gain entry on the
night of the show. Crucially, once purchased, tickets cannot
be exchanged or refunded and all members of the party must
arrive at the same time.
Chris Edmonds, Managing Director Ticketmaster UK, said, "The
priority for us when using Paperless ticketing is ensuring as
many fans as possible get access to great events like this at
the set price. Radiohead made it clear that they wanted the
face value of the ticket to be the price their fans paid and
Ticketmaster Paperless ticketing is crucial for artists who
want to protect their ticket inventory for their fans. The
technology means a smooth, secure and fast entry to the
venues whilst also restricting secondary ticketing activity."
More information on the Ticketmaster Paperless ticket is
available here .
With operations spanning 19 countries, Ticketmaster is the
world leader in event ticketing and ranks among the top five
eCommerce sites globally. Ticketmaster is a division of Live
Nation Entertainment. Live Nation Entertainment is the
world's leading live entertainment and ecommerce company,
comprised of four market leaders: Ticketmaster.com, Live
Nation Concerts, Front Line Management Group and Live Nation
is the global event ticketing leader and one of
the world's top five ecommerce sites, with almost
27 million monthly unique visitors. Live Nation Concerts
produces over 22,000 shows annually for more than
2,300 artists globally. Front Line is the world's top artist
management company, representing over 250
artists. These businesses power Live Nation Network, the
leading provider of entertainment marketing solutions,
enabling nearly 800 advertisers to tap into the 200 million
consumers Live Nation delivers annually through its live
event and digital platforms. For additional information,
CONTACT: Jon Wiffen, PR Manager Ticketmaster UK: (Jon.W
firstname.lastname@example.org and +44 20 7344