Local.com Corp. : Local Corporation’s Expanded Display Network Reaches Record One Billion Monthly Impressions
02/07/2012 | 08:42am
IRVINE, Calif.--(BUSINESS WIRE)--Feb. 7, 2012--
Local Corporation (NASDAQ: LOCM), a leading online local
media company, today announced that its display network
served a record one billion ad impressions during December
2011, up 300 percent over January 2011.
The record impressions were served across the flagship
Local.com site, the company's syndication network of more
than 1,000 regional media sites and the company's recently
launched display ad network, which powers display advertising
for third-party web publishers. The company's display ads
generate CPM revenues when banner ads are served through the
system.
In November 2011, the company launched RAMP by Rovion, the
first automated, cloud-based solution for the creation and
publishing of rich media ads for online and mobile
environments incorporating local product data by Krillion.
RAMP is now part of the company's display ad network and
offers publishers, agencies and the brands they represent the
ability to create, deliver and track customized rich media ad
campaigns across multiple environments with a single ad tag.
"Consumer reach continues to be a key performance indicator
for our business. We are expanding our display business to
provide us with increased reach to online consumers," said
Michael Sawtell, president and COO, Local Corporation. "This
allows us to provide further value to our direct subscription
advertisers as well as our ad partners. Display represents
approximately 10 percent of our overall revenue and is one of
the fastest growing areas of our business."
According to BIA/Kelsey, local online display advertising is
expected to grow from $2.1 billion in 2010, accounting for 20
percent of the total display ad inventory to $4.9 billion by
2015, accounting for 30 percent of total display ad
inventory.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a local media company that
specializes in connecting brick-and-mortar businesses with
online customers using a variety of innovative digital
marketing products including local rich media, local business
and product search, mobile, SEO, web hosting, social media
and daily deals. The company serves a million consumers a day
on the flagship Local.com website, Spreebird.com and a
network of more than 1,000 regional media sites. To
advertise, or for more information, visit:
http://www.local.com/ or
http://www.localcorporation.com.
Local Corporation is a registered trade name of Local.com
Corporation.
Forward Looking Statements
This press release contains certain forward-looking
statements that are based upon current expectations and
involve certain risks and uncertainties within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate,"
"plan," "will," "intend,"
"believe" or "expect'" or variations
of such words and similar expressions are intended to
identify such forward-looking statements. These
forward-looking statements are not guarantees of future
performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ
materially from those expressed or forecasted in the
forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release
speak only as of the date they are made. We undertake no
obligation to revise or update publicly any forward-looking
statement for any reason. Unless otherwise stated, all site
traffic and usage statistics are from third-party service
providers engaged by the company.
Source: Local.com Corporation
Media Relations Contact:
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com
