TOANO, Va., April 22, 2014 /PRNewswire/ -- Lumber Liquidators (NYSE: LL), the largest specialty retailer of hardwood flooring in North America, is holding its 11(th) annual April Sale with once-a-year deals and discounts on all of its 340 flooring varieties at more than 330 retail locations.

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The sale, which is running from April 24 through April 28, started in the spring of 2004 when Lumber Liquidators' Founder and Chairman Tom Sullivan faced challenges for his fast-growing company.

"It's not by chance that our big sale is in April," said Mr. Sullivan. "In 2004, my accountant came to me and warned that we needed to pay taxes by April 15(th) and that we were not going to have enough funds, so we quickly put together a huge sale to offer our overstock hardwood flooring at incredible prices. People loved the deals and we paid our taxes just in time!"

The sale's success has become legendary in Lumber Liquidators' culture. Lines wrapped around its stores on the first day and, 11 years later, the sale has grown into a five-day event that customers look forward to all year.

"Our April Sale is an example of why Lumber Liquidators has grown for 20 years. People want great deals, not gimmicks," said Mr. Sullivan. "It's not about big fancy buildings in high-rent areas. It's about quality, price and knowledgeable people."

In celebration of its 20(th) anniversary, Lumber Liquidators is adding some twists to this year's April Sale. Along with once-in-a-lifetime deals, the company is offering 20-month financing on all flooring and is holding a "Share the Sale" sweepstakes where both the winner and a friend receive $2,000 worth of flooring.

To learn more about Lumber Liquidators' flooring sale, visit www.lumberliquidators.com. To enter the online sweepstakes, visit http://goo.gl/BLB73K or Facebook.

About Lumber Liquidators
In its 20(th) year and with more than 330 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. Lumber Liquidators features more than 340 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low priced product, much of which is in-stock and ready for delivery.

With premier brands including Bellawood Prefinished Hardwood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House.

For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD. You can also follow the Company on Facebook and Twitter, and learn more about its corporate giving program at LayItForward.LumberLiquidators.com.

For further information contact:
Lumber Liquidators Investor Relations
Ashleigh McDermott
Tel: 757.566.7512

One Simple Plan
John Feld
Tel: 612.677.2248

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SOURCE Lumber Liquidators