LVMH : September 3, 2015 Les Echos continues digital push
September 03, 2015 at 10:27 am EDT
Share
French business daily Les Echos posted exceptional digital audience growth in 2014 as subscriptions to the online edition jumped 25%. Building on this momentum, Les Echos is accelerating the rollout of its digital offer, launching a new version of its mobile app on September 1st that enables exclusive access to business and finance news.
After revamping its website to spotlight live news updates and digital interaction, Les Echos is unveiling a new mobile app. With more than 30% of digital readership now coming from mobile devices, the paper has designed a new space that enhances the mobile experience for readers.
The new Les Echos app delivers the paper's complete content with an optimized user interface and direct access to the latest news, plus special exclusive offers for digital subscribers. Thanks to a dedicated subscription system, subscribers can access all content published by the paper, including both live feeds and background articles for an in-depth analysis of business news. The digital version of the paper edition is also available to subscribers as of 10:30 pm the night before it hits newsstands.
Les Echos was the only national daily in France to record a rise in sales in 2014. The paper continues to forge close relations with readers by making its content available at any time, on any device.
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).