LVMH : March 22, 2017 Make Up For Ever opens first US store featuring Go Pro Makeup experience
March 22, 2017 at 01:15 pm EDT
Share
Designed to bring guests highly-personalized service and inspire their creativity, the Go Pro Makeup bar features a moving belt on which sets of products are grouped to create a makeup skill - highlighting or contouring for example, or a specific look - in just five minutes. Guests select the makeup skill they want to learn, sit at one of the seven seats and follow the step-by-step instructions. Guided by a professional makeup artist, they also receive personalized advice. The Go Pro Makeup experience also includes makeup classes lasting around 20 minutes, enabling people to learn a new skill they can recreate at home.
With its new flagship Make Up For Ever shares its expertise and passion, creating a store where customers can learn and play in a relaxed, comfortable environment, empowering self-expression through makeup.
LVMH - Moët Hennessy Louis Vuitton SA published this content on 22 March 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 March 2017 17:15:19 UTC.
Original documenthttps://www.lvmh.com/news-documents/news/make-up-forever-opens-first-us-store-featuring-go-pro-makeup-experience/
Public permalinkhttp://www.publicnow.com/view/20A5A09C93A463EE21611A2E62620832F5282B88
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH 
