The store concept is based on duality, with combinations of contrasting materials, colors, objects and interior design details. An imaginary line separates the rooms, one side with warm tones and materials - precious woods, enveloping velvets, retro finishings - the other with minimalist lines, ethereal marbles, bright tones and ultra-white leather. Every detail is designed for interaction with visitors to create an exceptional experience. The central counter at the entrance to the store morphs into an interactive screen where customers can browse through the collections, while a multitude of drawers in the walls are an invitation to discover new creations.

Several limited edition pieces have been created exclusively for the New Curiosity Shop, including a new version of the Serpenti Tubogas and the Serpenti Twist Your Time watch, with a pink gold and diamond pavé case. Taking advantage of this new opportunity to celebrate the Italian capital, the CONDOTTI10 mini-collection of jewelry is being premiered exclusively at the store. The world of accessories features the Serpenti SS18 bag in white leather, available only at the store.

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LVMH - Moët Hennessy Louis Vuitton SA published this content on 20 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 April 2018 14:26:08 UTC