LVMH Moët Hennessy Vuitton : June 21, 2018 Launch of the fourth edition of Les Journées Particulières

This year, Les Journées Particulières will welcome the public on four continents, with 23 Maisons taking part for the first time, including Cloudy Bay in New Zealand, Cape Mentelle in Australia, Terrazas de Los Andes in Argentina, Royal Van Lent / Feadship in the Netherlands, Benefit Cosmetics in San Francisco, Newton in Nappa Valley, Sephora in the United States and Europe, Cova in Milan, Les Tanneries Roux in Romans-sur-Isère, as well as Rimowa in Cologne and the T Fondaco dei Tedeschi by DFS in Venice. The opening of these new sites reflects the growing international reach of both Les Journées Particulières and the LVMH Group.

Iconic sites that took part in previous editions will once again welcome the public, such as LVMH's Champagne and Cognac Maisons, the Château Cheval Blanc and Clos des Lambrays wine estates, the salons of prestigious Parisian houses (Dior, Guerlain, Chaumet, Givenchy), along with treasures of Italian fashion and jewelry (including Fendi, Pucci and Bvlgari).

What's more, several Maisons that have been part of Les Journées Particulières since the beginning will open new places in October. The public will be able to visit Les Fontaines Parfumées in Grasse (the perfume creation workshop shared by Parfums Christian Dior and Louis Vuitton), the Louis Vuitton prototype workshop in the center of Paris and the Louis Vuitton workshop in Ducey, Normandy. It will also be possible to reserve an exclusive tour of La Colle Noire, Christian Dior's last residence in Montauroux.

An international advertising campaign across digital, print and display media will support the fourth Journées Particulières event. The campaign will spark the public's curiosity to learn more and at the same time increase the experience of the event. With powerful visual impact, and the metaphor of the lock, the campaign invites the public to discover the secrets of the houses backstage. Digital content will propose a progressive immersion into the world of LVMH Maisons on social media, along with newsletters that will be open to subscription on June 21. Future visitors will then be able to create their online profile starting September 13 to prepare for pre-registration from September 24-30. Although the event is open to everyone, pre-registration gives people a chance to receive a priority pass for themselves and up to three guests. To increase the experience, LVMH is creating powerful digital resonance for Les Journées Particulières ahead of, during and after the event through highly attractive content posted on the dedicated website and different LVMH social media spaces.

This innovative content is an invitation to journey even further into the heart of LVMH houses with 'Confidences Particulières' an exclusive series of 'sound tour' podcasts. Beginning in September, these recordings will let visitors meet the creative talents and artisans of LVMH Maisons who perpetuate, cultivate, revisit and transcend the Group's exceptional heritage through their creations and craftsmanship. With this immersive, experiential content, LVMH invites the public behind the scenes to discover timeless and exceptional savoir-faire.

'Every day at LVMH, our Houses' talents make a difference as they embody the core values behind the Group's success: excellence, entrepreneurship, creativity and innovation. The Journées Particulières is a unique event which showcases our artisans' passion for creativity and their trades, and where the general public is able to meet the Houses' talents. The event is an invitation to discover exceptional venues and carefully-preserved savoir-faire.' said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

Les Journées Particulières has received the 'Année Européenne du Patrimoine Culturel 2018' label.

Find out more: www.lesjourneesparticulieres.com