Maison Guerlain has returned to where its exceptional story began, choosing 356 rue Saint-Honoré for the new Guerlain Parfumeur boutique. Just a few steps off place Vendôme, this exceptional showcase dedicated exclusively to fragrances carries on the famous signature, 'Guerlain Parfumeur depuis 1828'. Tradition meets innovation with unique personalization and digital services that celebrate the métier of perfumer.

The new Guerlain Parfumeur boutique marks a return to the origins of the Maison, which at its founding in 1828 set up shop on rue de Rivoli, rue de la Paix and then place Vendôme, where the perfumer's reputation flourished. In 2017, Guerlain has selected the prestigious address 356 rue Saint Honoré for its new boutique, dedicated exclusively to fragrances.

LVMH - Moët Hennessy Louis Vuitton SA published this content on 19 October 2017 and is solely responsible for the information contained herein.
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