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Macy's Invests $15 Million In China Online Retailer; To Get Section On Site

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05/23/2012 | 02:53pm CEST

Macy's Inc. (>> Macy's, Inc.) invested $15 million in the China online retail company VIPStore Co. and agreed to sell merchandise through VIPStore's luxury retail site, Omei.com.

Macy's now holds a minority stake in VIPStore, along with other venture capital providers, including Intel Corp.'s (>> Intel Corporation) Intel Capital.

The department-store operator expects to launch the Macy's section on Omei in spring 2013 with sales of I.N.C. women's and men's fashions. It plans to roll out other private brands in the following seasons.

Macys.com had launched online China sales in 2011 through a collaboration with FiftyOne, an international e-commerce provider.

Orders placed through Omei will be filled through that company's facilities in China, while orders placed on Macys.com will still be fulfilled through the U.S.

Macy's, which also operates the high-end Bloomingdale's chain, has been outperforming its mid-tier rivals Kohl's Corp. (>> Kohl's Corporation) and J.C. Penney Co. (JCP) with strategies like tailoring merchandise to local tastes and making in-store and online selling easier. The company reported earlier this month its fiscal first-quarter earnings rose 38% on increased same-store sales and flat overhead costs while sales rose 4.4%.

Shares closed Tuesday at $36.47 and were inactive premarket. The stock is up 13% so far this year.

-By Melodie Warner, Dow Jones Newswires; 212-416-2283; melodie.warner@dowjones.com

Stocks mentioned in the article : Macy's, Inc., Intel Corporation, Kohl's Corporation
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Financials ($)
Sales 2018 24 803 M
EBIT 2018 1 862 M
Net income 2018 1 040 M
Debt 2018 4 824 M
Yield 2018 5,58%
P/E ratio 2018 8,57
P/E ratio 2019 9,68
EV / Sales 2018 0,54x
EV / Sales 2019 0,54x
Capitalization 8 611 M
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Mean consensus HOLD
Number of Analysts 22
Average target price 34,8 $
Spread / Average Target 23%
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NameTitle
Jeffrey Gennette President, Chief Executive Officer & Director
Terry J. Lundgren Executive Chairman
Karen M. Hoguet Chief Financial Officer
Sara L. Levinson Independent Non-Employee Director
Marna Cupp Whittington Independent Non-Employee Director
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