In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), Bloomingdale's has a fashion-packed roster of stylish gear and entertaining essentials, along with a unique collaboration with the National Football League (NFL) and The Council of Fashion Designers of America (CFDA).

"Bloomingdale's New York Heritage combined with the fact that Super Bowl XLVIII is taking place in our backyard gives us an opportunity to merge fashion and sports in a modern way," said Frank Berman, Bloomingdale's executive vice president of marketing. "Through our unique collaborations, merchandise, and special events, we are able to celebrate Super Bowl XLVIII in-store and online bringing the excitement of this iconic event to our shoppers across a variety of touch points, all while supporting the NFL Foundation."

Designer Helmets To Benefit NFL Foundation

In collaboration, the CFDA, Bloomingdale's and the NFL will auction off 48 one-of-a-kind Super Bowl XLVIII helmets at NFL Auction that will be showcased at www.bloomingdales.com/superbowlhelmets personally customized by the following designers: Alejandro Ingelmo, Alexis Bittar, Ariel Ovadia and Shimon Ovadia for Ovadia & Sons, Betsey Johnson, Billy Reid, Blake Mykoskie for Toms, Bloomingdale's, Catherine Malandrino, Cynthia Rowley, Cynthia Vincent for Twelfth Street, Dana Lorenz for Fenton/Fallon, Danielle Snyder and Jodie Snyder for Dannijo, Dao-Yi Chow and Maxwell Osborne for Public School, David Neville and Marcus Wainwright for Rag & Bone, Dennis Basso, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, Eugenia Kim, George Esquivel, John Varvatos, Junk Food, Keren Craig & Georgina Chapman for Marchesa, Kenneth Cole, Lela Rose, Mark Badgley and James Mischka for Badgley Mischka, Mark McNairy, Michael Bastian, Monique Lhuillier, Narciso Rodriguez for Narciso Rodriguez Studio, Nicole and Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Gela Nash & Pamela Skaist-Levy for Pam & Gela, Pamela Love, Rachel Zoe, Rebecca Taylor, Richard Chai, Rogan Gregory and Scott Mackinlay Hahn for Loomstate, Rogan Gregory for Rogan, Rozae Nichols for Clover Canyon, Sam Shipley and Jeff Halmos for Shipley & Halmos, Stacey Bendet for Alice + Olivia, Stephen Dweck, Steven Alan, Tadashi Shoji, Todd Snyder, Vince Camuto, and Yigal Azrouel.

"This is the first time that the Super Bowl will be held in the New York region and we couldn't think of a better way to celebrate by joining Bloomingdale's and the NFL in merging fashion and sports with the creation of these unique helmets," says Steven Kolb, CFDA CEO.

"We are excited to team up with Bloomingdale's and the CFDA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation," said Natara Holloway, the NFL's vice president of consumer products. "This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region."

Fans may visit Bloomingdales.com/superbowlhelmets to access NFL Auction and bid on the designer Super Bowl XLVIII helmets from Jan. 15 - Feb. 4, with 100 percent of the net proceeds benefiting the NFL Foundation, a nonprofit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl which is taking place across two states.

In celebration, Danielle Snyder and Jodie Snyder of Dannijo will be featured on Bloomingdale's January 2014 Fashion Calendar cover.

The helmets will be unveiled in the iconic Bloomingdale's 59th Street windows on Jan. 15 at 5 p.m.

Fashionable Football Essentials

Select Bloomingdale's locations and bloomingdales.com will be your headquarters for fashionable essentials perfect for cheering from the stands or the sofa.

To celebrate Super Bowl XLVIII, ladies can support their favorite team with exclusive tees and stylish sweats from Junk Food. Gentleman can shop via special pop-up shops that are loaded with football inspired clothing and accessories including tech gear from Nike for those guys that not only like to watch the game but also play it, and additional pieces from Junk Food and Smart Turnout. Guys can also pick up gear from Freshman Cap.

Entertaining essentials for your Super Bowl XLVIII party will be found at the following tri-state area Bloomingdale's locations and bloomingdales.com from Jan. 1 right up to the game - 59th Street in New York City, Bergen Shops at Riverside, Roosevelt Field, Short Hills Mall, and White Plains. Here you'll find Super Bowl XLVIII branded glasses and kitchen essentials from Boelter Brands and Picnic Time. Bloomingdale's will also offer necessities from All Clad, Bar10der, Brooklyn Brewery, Charcoal Companion, Chronicle Books, Freaker Beer Koozies, Izola, Lodge, Nordicware, SPARQ, Spiegelau, Trudeau, and Vacuvin.

Additional Football Fun in-store and on bloomingdales.com

Bloomingdales.com/superbowlhelmets also will be your destination to get an up-close and personal look at the designer helmets up for auction and to learn more about all of the designers, and to shop for your football loving fashions and entertaining essentials. While you're here be sure to sign up for your chance to win the ultimate football lover's prize package including must-have gear for your wardrobe and home, and a $1000 Bloomingdale's gift card. Sweepstakes is open now through Feb. 4, 2014.

Also visit a limited-time boutique at the 59th Street flagship location on floor 5 to shop the most stylish women's, men's and home game-time Super Bowl XLVIII merchandise debuting on Jan. 15 and open until the end of January.

To get the latest play-by-play, be sure to follow @bloomingdales on social media where you can join the conversation with #fashiontouchdown.

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 400 of America's foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Scholarship Award and the CFDA/Teen Vogue Scholarship. Member support is provided through the Business Services Network, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIV/AIDS organizations with events such as Fashion's Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative. For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv

The NFL Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football - from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health and safety of athletes, youth football, and the communities which support our game. For more information, please visit www.NFLFoundation.org and follow @NFLFoundation on Twitter.

NFL Auction is the official auction site of the National Football League and the only place to bid on guaranteed and authentic signed, game-used items and unique NFL experiences. Over the past five years NFL Auction has donated more than $5 million to a variety of nonprofit organizations. NFL Auction donates 100% of its net proceeds to support NFL and team charities. For more information, please visit www.nfl.com/auction.

Bloomingdale?s Public Relations
Katie Nida-Rovano/Jamie Frankel, 212-705-2443/3911
katie.nida-rovano@bloomingdales.com
jamie.frankel@bloomingdales.com