Madison Ave. Media, Inc. (OTCBB:KHZM), has named John Rustin Executive Vice President, with responsibility for operations, of the fast-growing public company's WiCoup division. WiCoup blends the dynamic power of digital couponing delivered into opt-in cell phone numbers with the unleashed marketing power of a well-tuned network marketing program.

Rustin has twenty-five years of direct marketing experience, where he helped well-known direct sales companies such as 2021 Interactive, Shaklee, NuSkin, New Vision, Nikken International, Avon, Mary Kay and many other multi-billion dollar direct sales organizations. He has also supported sales efforts of such billion-dollar icons as American Airlines, American Express, Match.com, Estara and Hitbox, and he helped create the Yahoo dating site while at Adnet International.

?We were delighted to recruit this industry icon to head up operations at WiCoup,? Madison Ave. Media Chairman and founder Stephen Molinari said. ?John has led dozens of major US and International companies from start-up to success, and I can think of no better executive to bring in the up-line leaders we need to fast-launch WiCoup. We are already ahead of schedule in signing up our initial up-line sales execs, and due to the enormous response, we look forward to an outstanding pre-launch on July 15. All of that is thanks to John Rustin.?

About WiCoup

WiCoup is a wholly owned subsidiary of Madison Ave. Media that provides wireless advertising and coupon discount services for consumers and businesses worldwide. More than a business directory, WiCoup is a revolutionary wireless search engine application that provides 2 for 1 discounts or percentage discounts for registered users in a local, regional or national wireless advertising network. WiCoup helps consumers shop, save and earn revenue from daily consumption. WiCoup services connect to 97% of the 5 Billion cellular phones that exist today in 200 countries.

About Madison Ave. Media

Madison Ave. Media is an advanced digital media company that offers a differentiated and competitive array of marketing technologies and services to clients in multiple industries. Their technology and services bring advanced, highly productive marketing, communications and advertising solutions to clients. And their services address the complete digital media value chain, combining the best practices of traditional media support with the power of technology.

For more information about Madison Ave. Media, Inc., or to arrange an interview with Chairman Stephen Molinari, please contact Frank Bradley at frankb@madisonavemedia.com or 423-827-2031.

Madison Ave. Media ? Press Relations
Frank Bradley, 423-827-2031
frankb@madisonavemedia.com