OR YEHUDA, Israel, April 29, 2015 /PRNewswire/ --

Magic Software Enterprises Ltd. ( [http://www.magicsoftware.com?utm_source=PR ] NASDAQ [http://www.nasdaq.com/symbol/mgic ] and TASE [http://www.tase.co.il/heb/general/company/pages/companymaindata.aspx?ShareID=01082312&CompanyID=002026&subDataType=0 ] : MGIC), a global provider of software platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility [http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications [http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and business integration [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced today the launch of Magic AppBuilder's next-generation HTML5 development tool. AppBuilderHTML5 enables AppBuilder's enterprise customers to easily turn their large-scale client/server business applications into fully functional browser-based apps.

AppBuilderHTML5 lets AppBuilder customers utilize industry-standard state-of-the-art technologies, including HTML5, CSS, and JavaScript, to bring existing client/server applications and core business applications to new browser-based channels. A turn-key solution, AppBuilderHTML5 is easy and productive, following AppBuilder's traditional business-centric and repository-based development model, and write-once-run-everywhere paradigm.

Arik Kilman, AppBuilder Solutions CEO said, "AppBuilder is the development tool of choice of many of the world's largest banking, government and insurance organisations who use it to create many of the world's largest enterprise applications. This eagerly awaited technology enables our customers to modernize and enhance their core business applications by utilizing the newest technologies in the market today. AppBuilderHTML5 is the first of more new products being developed as part of our roadmap to provide our customers with new capabilities and maintain our position as a leader in the enterprise application development market."

About AppBuilder Solutions

AppBuilder Solutions provides a comprehensive application development infrastructure that enables development teams to build, deploy, and maintain large-scale, custom-built business applications quickly and easily. AppBuilder is used across industry verticals including banking, insurance, healthcare and government, and by many Fortune 1000 enterprises around the world. AppBuilder clients depend on our ability to deliver core business applications to multiple platforms from a single source and continue to scale beyond the volumes of any competitive products using standards technologies such as Java, COBOL, C# and HTML5. AppBuilder is a member of the Magic Group.

For more information, visit http://www.appbuilder.com.

About Magic Software Enterprises

Magic Software Enterprises [http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC [http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com [http://www.magicsoftware.com/?utm_source=pr ].

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners. 


        
        Press Contact:
        Stephanie Myara | PR Manager
        Magic Software Enterprises
        smyara@magicsoftware.com

SOURCE Magic Software Enterprises Ltd