AppBuilderHTML5 enables enterprise customers to easily turn their large-scale, client/server business applications into fully functional browser-based apps

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today the launch of Magic AppBuilder's next-generation HTML5 development tool. AppBuilderHTML5 enables AppBuilder's enterprise customers to easily turn their large-scale client/server business applications into fully functional browser-based apps.

AppBuilderHTML5 lets AppBuilder customers utilize industry-standard state-of-the-art technologies, including HTML5, CSS, and JavaScript, to bring existing client/server applications and core business applications to new browser-based channels. A turn-key solution, AppBuilderHTML5 is easy and productive, following AppBuilder's traditional business-centric and repository-based development model, and write-once-run-everywhere paradigm.

Arik Kilman, AppBuilder Solutions CEO said, "AppBuilder is the development tool of choice of many of the world's largest banking, government and insurance organisations who use it to create many of the world's largest enterprise applications. This eagerly awaited technology enables our customers to modernize and enhance their core business applications by utilizing the newest technologies in the market today. AppBuilderHTML5 is the first of more new products being developed as part of our roadmap to provide our customers with new capabilities and maintain our position as a leader in the enterprise application development market."

About AppBuilder Solutions

AppBuilder Solutions provides a comprehensive application development infrastructure that enables development teams to build, deploy, and maintain large-scale, custom-built business applications quickly and easily. AppBuilder is used across industry verticals including banking, insurance, healthcare and government, and by many Fortune 1000 enterprises around the world. AppBuilder clients depend on our ability to deliver core business applications to multiple platforms from a single source and continue to scale beyond the volumes of any competitive products using standards technologies such as Java, COBOL, C# and HTML5. AppBuilder is a member of the Magic Group.

For more information, visit www.appbuilder.com.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit www.magicsoftware.com.

Stephanie Myara, PR Manager

Magic Software Enterprises

smyara@magicsoftware.com

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