Anand Mahindra, Chairman, Mahindra Group, has released a video message through SaveLIFE Foundation, a Road Safety advocacy group, appealing for immediate measures to curb the high number of road accident deaths in India.

New Delhi, July 9, 2014: Anand Mahindra, Chairman, Mahindra Group, has released a video message through SaveLIFE Foundation, a Road Safety advocacy group, appealing for immediate measures to curb the high number of road accident deaths in India.

Describing road accident deaths as an epidemic and asking the public to join him in the campaign for safer roads, Mr. Mahindra said, "Most of these deaths could have been prevented. With the right traffic technology, training and public policies, millions of lives can be saved".

Welcoming Mr. Mahindra's support to the campaign, Piyush Tewari, Founder & CEO of SaveLIFE Foundation said, "Mr. Mahindra is one of the most respected business leaders in the country. We are extremely glad that he has decided to lend his leadership and support to the crucial issue of Road Safety".

The video message was released on YouTube and may be accessed at:

https://www.youtube.com/watch?v=4mpkyu8BRwE or www.savelifefoundation.org/campaigns

In the past decade, over 1 million people have been killed and close to 6 million have been seriously injured or permanently disabled in road accidents in India. The demands for better road safety and stronger laws have gained momentum after the unfortunate demise of Mr. Gopinath Munde in a road accident in New Delhi on 3rd June, 2014.

About SaveLIFE Foundation

SaveLIFE Foundation (SLF) is an independent, non-profit, non-governmental organization focused on improving road safety and emergency medical care across India. SLF is combining innovative on-ground interventions with advocacy for stronger national level policies to establish a sustainable framework for Road Safety. In the recent past, SaveLIFE Foundation has been responsible for securing the ban on trucks from carrying protruding rods, responsible for killing over 9000 people in 2012 alone. Presently, SLF is supporting the development of a comprehensive road safety law for India including protection from legal hassles, for Good Samaritans who assist injured road accident victims.

Mr Piyush Tewari is available for interviews or additional information on 98181 68116.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

Visit us at www.mahindra.com

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For more information contact:

Mahindra & Mahindra                                                                                 SaveLIFE Foundation

Ruzbeh Irani                                                                                                  Vidya Pawan Kapoor

Chief Group Communications and Ethics Officer and                    Associate Director Communications & Media

Member of the Group Executive Board                                        Mobile: 8826662511

Mahindra Group                                                                       E-mail: vkapoor@savelifefoundation.org

Phone: +91 22 2490 1441   

Email:  group.communications@mahindra.com

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