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Market Leader, Inc. : Market Leader Partnership With Keller Williams Realty, Inc. Achieves Impressive Productivity Gains With eEdge Platform

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11/14/2012 | 05:21pm CEST

KIRKLAND, WA -- (Marketwire) -- 11/14/12 -- Market Leader (NASDAQ: LEDR) announced this week that its partnership with Keller Williams Realty has contributed significantly to impressive productivity gains for the franchise in the past year.

Keller Williams, the second largest real estate franchise in the United States, launched eEdge last year, the real estate industry's first fully-integrated front- and back-end platform to enable their associates to manage their businesses with a single, seamless solution. The platform features custom websites, lead generation, contact management and marketing components powered by Market Leader, and available to more than 80,000 Keller Williams associates.

According to the REAL Trends 500 study published earlier this year, Keller Williams Realty associates increased their productivity by 17 percent in 2011, more than double the average increase seen from other national franchises. Internal research conducted by Keller Williams Realty points to one of the reasons being the agents' use of eEdge's marketing campaigns to engage their contacts: associates running a 33-Touch campaign increased their gross commission income by 67 percent year over year.

In addition to this overall increase in productivity, Keller Williams agents using Market Leader Professional, a premium and fully integrated add-on to eEdge, report four times the number of transactions of their peers.

"We have seen an extraordinary increase in productivity, efficiency, and client satisfaction since our associates chose to launch the eEdge platform," said Cary Sylvester, Executive Director of Technology of Keller Williams Realty International. "The more our associates take full advantage of eEdge, including the premium Market Leader Professional add-on, the more success that they see. We at Keller Williams pride ourselves in delivering market-leading technology to our associates, and Market Leader is a key component in achieving that vision."

"The entire Market Leader team is very proud to be partnered with Keller Williams and is pleased to play a role in the outstanding productivity gains their associates have seen since the roll-out of eEdge and Market Leader Pro," said Ian Morris, CEO of Market Leader.

"eEdge is a huge driver in growing our business. Having such a comprehensive system has increased our efficiency and service levels for our clients," said Jerimiah Taylor, a Keller Williams associate in Tucson, AZ. "In addition, the add-on features in Pro have become an integral part of our strategy. I tracked the results of just one of the features and it easily accounted for more than $50,000 in our gross commission income."

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

Press Contact - Market Leader Inc.
Matt Heinz
Heinz Marketing for Market Leader Inc.
[email protected]

Investor Contact - Market Leader Inc.
Mark Lamb
Director of Investor Relations
Market Leader, Inc.
[email protected]

Source: Market Leader, Inc.

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