The Five Part Original Scripted Series Showcases the History and Core Values of the Company with Unexpected Consumer-Facing Creative for a Global Audience

Bethesda, Md., September 28, 2015 - Marriott International today launched a new five-episode animated web series, Hot Shoppe, on YouTube. The series highlights Marriott's history and brings life to the iconic brand, while showcasing the leading lodging company's five core values - putting people first, pursuing excellence, embracing change, acting with integrity, and serving our world.

Marriott International's Content Studio led the overall creative development for the series, partnering with Los Angeles based production company, Believe Entertainment, to produce the series. Each animated episode illustrates one of the brand's core values.

'Original content creation is not a new idea for Marriott,' said Debbie M. Harrison, Global Officer, Culture at Marriott International. 'In the 1960s, Hot Shoppe produced a weekly comic book; yesterday's comic book is today's YouTube video. We were innovative in the 1960s and today we're continuing our innovation tradition communicating in new and engaging ways.'

The episodes were written by Ryan Turner, Jesse Pepe and Travis Braun. Ali Dee Theodore ('Despicable Me 2,' 'Night at The Museum,' 'Iron Man' and 'Alvin and the Chipmunks) and Tony Bella composed the music for the series. The animation team, whose credits include 'The Lion King,' 'Toy Story,' 'Dora The Explorer,' 'Sesame Street,' 'Wonder Pets' and 'Peg & Cat' is comprised of Tone Thyne (Supervising Producer/Creative Director), Cassandra Gibbons (Designer/Art Director), Rick Ritter (Storyboards), Chris Timmons (Animator), Kyle Anderson (Animator), Heidi Sullivan (Animator) and Jeffrey Lesser (Music Mix/Sound Design).

'We were very excited to partner with Marriott International on this project,' said Brian Hunt, evp of development and head of the studio at Believe Entertainment Group. 'By combining simple, yet elegant, animation with a rich musical score, the series illustrates Marriott's extraordinary origin stories to bring the heritage of this iconic brand to life.'

The series will be featured on Marriott's YouTube channel, www.youtube.com/marriott, as well as Believe Entertainment's website, http://believeentertainmentgroup.com/shows.php.

'Marriott International truly believes in putting people first and taking care of our customers,' said David Beebe, vice president of creative content marketing at Marriott International. 'With this series we wanted to highlight the importance of our consumers in an innovative and engaging way-- illustrating how we strive to make their world a better place while enhancing their experiences.'

This series is the latest example of original content from Marriott International's Content Studio. The first of its kind in the hospitality space, the studio's aim is to engage worldwide communities of people passionate about travel that will drive commerce to the company's hotels.

About Marriott International's Content Studio:
Launched in September 2014, Marriott's Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens. To further the company's focus on next-generation travelers and to drive new business, the studio aims to own original content marketing and to produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company's hotels.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR)is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

About Believe Entertainment
 Believe Entertainment Group is a digital entertainment company producing premium content in partnership with elite talent, distributed through a variety of digital outlets such as web, mobile, VOD, and social media and offering breakthrough opportunities for the world's biggest brands. Believe Entertainment Group has delivered some of the biggest and most successful original programs in digital today, collectively generating more than 1B views of its content to-date. Among these initiatives are many industry firsts such as the first livecast concert on Twitter, one of the first high-profile originals to appear on YouTube, and the first studio-originated original series on Twitter.

Contacts:
Victoria Hart

Global Director, Public Relations
Luxury & Lifestyle Brands
(301) 380-8825
victoria.hart@marriott.com

Shari Mesulam
Managing Director
Ballantines PR
shari@ballantinespr.com
cell: 310.663-0056

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