Known for distinctively designed suites for the kitchen and bath, the Brizo® brand today launched a new campaign showcasing its fittings in highly stylized settings. Inspired by fashion, the campaign is embodied in two simple words that speak volumes: "By Brizo®."
"From the very beginning, the Brizo® brand has equated itself with fashion, but we know fashion is not simply about the clothes we wear, it's a lifestyle," said Brian Nobbe, Senior Director, Brizo and Marketing Services. "Driven to reinforce this understanding, the 'By Brizo' campaign highlights how unique faucet and accessory designs can inspire an entire kitchen or bath space. We were excited about the idea of bringing fashion into unexpected places."
The campaign captures modern luxury in high-fashion settings with three premier collections:
• Artesso™ Kitchen Collection by Brizo - The spirit of early 1900s innovation gains 21st century sophistication in this alluring, industrial chic collection with optional SmartTouch® Technology.
• Sotria™ Bath Collection by Brizo - The jet-set drama of mid-20th century style comes to life in this bath collection's sleek, sensuous lines.
• Virage® Bath Collection by Brizo - The twists and flourishes of Old World wrought iron find artful new expression in the bath.
The "By Brizo" initiative marks the brand's tenth anniversary and ushers in a campaign reinvention. The Brizo team partnered with celebrated fashion photographer Greg Lotus, whose work can be found in the pages of Vogue, GQ and Vanity Fair, to bring the campaign to life from behind the lens. His ability to manipulate light and shadow combined with organic, provocative insight have made him a favorite among celebrities and leading beauty brands.
"Capturing the essence of the 'By Brizo' campaign was similar to the high-end fashion scenes I regularly shoot," said Greg Lotus. "To create a stylized, high-fashion setting, we outfitted models in haute couture and let the craftsmanship and design of the Brizo collections complete the look and feel."
The "By Brizo" campaign will run in print and online in top-tier home, lifestyle and design publications beginning with September issues. Brizo collections can be found exclusively in showrooms worldwide. For more information about Brizo kitchen and bath products, visit www.brizo.com.
Rooted in the fashion and design communities, Brizo is a luxury fittings brand that strives to transform minds, moods and spaces with the belief that fashion is reflected in everything it crafts, every space it inhabits and every vision it brings to life. The Brizo brand has been a primary sponsor for fashion designer Jason Wu since 2006 and has been a national sponsor of the St. Jude Dream Home® Giveaway since 2010. Brizo products are available exclusively at Brizo Impressions Showrooms. Brizo is the luxury brand of faucets and related accessories within the portfolio of Delta Faucet Company, a WaterSense® manufacturing partner of the U.S. Environmental Protection Agency.www.brizo.com or call 877-345-BRIZO (2749) for more information and to locate a Brizo Impressions Showroom.
Masco Corporation is one of the world's leading manufacturers of home improvement products. Net sales break down by family of products as follows:
- plumbing equipment (60.8%): plumbing, sink, bath and shower systems (Delta, Brizo, Peerless, Hansgrohe, Axor, Kraus, Easy Drain, Ginger, Newport Brass, Brasstech, Waltec, Bristan ans Heritage brand names), acrylic bathtubs, shower enclosures and shower trays (Delta, Peerless and Mirolin), spa and exercise pool systems (Hot Spring, Caldera, Freeflow Spas, Endless Pool, Tylo and Finnleo) and brass/copper and composite plumbing components (Brasscraft, Plumbshop and Master Plumber);
- architectural decoration products (39.2%): architectural coatings products (paints, primers, special paints, stains and waterproof coatings sold under the Behr, Kilz, Whizz and Elder & Jenks brands), furniture for door and window, do-it-yourself furniture and equipment, glass shower doors, wall plates, hooks and suspension accessories, etc. (Liberty, Brainerd and Franklin Brass).
At the end of 2023, the group had 42 production sites located primarily in North America (30).
Net sales are distributed geographically as follows: North America (80.1%) and Europe (19.9%).
MASCO CORPORATION 
