Member access

4-Traders Homepage  >  Shares  >  Nyse  >  Masco Corporation    MAS   US5745991068

SummaryQuotesChart AnalysisNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 

Masco Corporation : Being Social Is Central to B2B Success at Masco Cabinetry

04/13/2012 | 11:39am US/Eastern
Recommend:
0

April 13, 2012

Masco Cabinetry recently took center stage in a BtoB Magazine article that details its growing success utilizing social media in B2B marketing efforts.

For example, at last year's Kitchen & Bath Industry Show (KBIS) the Ann Arbor-based business unit aggressively employed Facebook, Twitter, YouTube, and QR codes to gain extra attention for its KraftMaid®, Merillat®, and QualityCabinets® products. As a result, the company greatly increased its followers and fans, and discovered that its website traffic and sales leads jumped following the show. Click here to read this intriguing article, which has enlightening quotes from Susan Cross, brand and communications manager for Masco Cabinetry, and other details about this new business paradigm.



distributed by
Recommend :
0
React to this article
Latest news on MASCO CORPORATION
5d ago MASCO : Delta Faucet Co. Awards Six Plumbing-Heating-Cooling Contractors Educati..
09/15 MASCO : Arrow Fastener Brings Home the Gold from Home Improvement Executive
09/12 MASCO : Arrow Fastener Company Brings Home the Gold from Home Improvement Execut..
09/12 MASCO : Delta Faucet Company : Awards Six Plumbing-Heating-Cooling Contractors E..
09/10 MASCO : Milgard Moving Glass Wall Systems Named to Professional Builder's 'Top 1..
09/09 MASCO : Milgard Moving Glass Wall Systems Named to Professional Builder’s ..
09/04 MASCO : Behr Paints Introduces 2015 Color Trends Featuring Four Eye-Catching The..
08/27 MASCO : Temp Tests: Bathing Habits Reveal U.S. Consumer Temperature Preferences
08/21 MASCO : Behr Paints Introduces ColorSmart By Behr Digital Paint Store
08/20 MASCO : Behr Paints Introduces ColorSmart By Behr® Digital Paint Store
Advertisement
Chart
Duration : Period :
Masco Corporation Technical Analysis Chart | MAS | US5745991068 | 4-Traders
Income Statement Evolution
Masco Corporation : Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF