Log in
Lost password
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Nyse  >  Masco Corp    MAS

News SummaryMost relevantAll newsSector news 

Masco Corporation : Being Social Is Central to B2B Success at Masco Cabinetry

04/13/2012 | 11:39am US/Eastern

April 13, 2012

Masco Cabinetry recently took center stage in a BtoB Magazine article that details its growing success utilizing social media in B2B marketing efforts.

For example, at last year's Kitchen & Bath Industry Show (KBIS) the Ann Arbor-based business unit aggressively employed Facebook, Twitter, YouTube, and QR codes to gain extra attention for its KraftMaid®, Merillat®, and QualityCabinets® products. As a result, the company greatly increased its followers and fans, and discovered that its website traffic and sales leads jumped following the show. Click here to read this intriguing article, which has enlightening quotes from Susan Cross, brand and communications manager for Masco Cabinetry, and other details about this new business paradigm.

distributed by
React to this article
Latest news on MASCO CORP
05:29p MASCO : EDUCATION Calling all Tri-Towners Masco wants to hear from you!
05:29p MASCO : EDITORIAL 3 Things to Consider This Week
10:41a MASCO : Delta Faucet Company Named 2015 WaterSense® Sustained Excellence Award W..
10/08 MASCO : Ipswich Tigers Notebook
10/08 MASCO : Cross-country Getting better all the time Ipswich has top-level talent p..
10/08 MASCO : Boys soccer Lots of fight in these Tigers Ipswich 'never gives up' even ..
10/08 MASCO : Declares Quarterly Dividend
10/08 MASCO : Field hockey Facing challenges ahead of them Chieftains close first half..
10/07 MASCO : BEHR 2016 Color Trends Inspire Consumers to Embrace New Hues and Upcomin..
10/07 MASCO : Announces Date for Earnings Release and Conference Call for 2015 Third Q..
Duration : Period :
Masco Corp Technical Analysis Chart | MAS | US5745991068 | 4-Traders
Income Statement Evolution
More Financials