Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Nyse  >  Masco Corp    MAS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Masco Corporation : Being Social Is Central to B2B Success at Masco Cabinetry

04/13/2012 | 11:39am US/Eastern

April 13, 2012

Masco Cabinetry recently took center stage in a BtoB Magazine article that details its growing success utilizing social media in B2B marketing efforts.

For example, at last year's Kitchen & Bath Industry Show (KBIS) the Ann Arbor-based business unit aggressively employed Facebook, Twitter, YouTube, and QR codes to gain extra attention for its KraftMaid®, Merillat®, and QualityCabinets® products. As a result, the company greatly increased its followers and fans, and discovered that its website traffic and sales leads jumped following the show. Click here to read this intriguing article, which has enlightening quotes from Susan Cross, brand and communications manager for Masco Cabinetry, and other details about this new business paradigm.



distributed by
React to this article
Latest news on MASCO CORP
08/27 MASCO : Announces Live Webcast of Presentation at Investor Conference - Sept. 10
08/27 MASCO : Announces Live Webcast of Presentation at Investor Conference – Se..
08/18 TUESDAY SECTOR LEADERS : General Contractors & Builders, Construction Materials ..
08/17 MASCO : BrassCraft Helps Strengthen the Future of the Plumbing Profession with A..
08/07 MASCO : SEC Receives Insider Trading Form Involving Masco
08/05 MASCO : Rick Mejia Appointed President of BrassCraft Manufacturing
08/03 MASCO : Announces Plan to Relocate Headquarters
07/31 MASCO : Local investors buy idled factory in Los Lunas
07/30 MASCO : to move headquarters to Livonia
07/30 MASCO : Announces Plan to Relocate Headquarters
Advertisement
Chart
Duration : Period :
Masco Corp Technical Analysis Chart | MAS | US5745991068 | 4-Traders
Income Statement Evolution
More Financials