Masco
Cabinetry recently took center stage in a BtoB
Magazine article that details its growing success
utilizing social media in B2B marketing efforts.
For example, at last year's Kitchen & Bath Industry
Show (KBIS) the Ann Arbor-based business unit aggressively
employed Facebook, Twitter, YouTube, and QR codes to gain
extra attention for its KraftMaid®, Merillat®, and
QualityCabinets® products. As a result, the company greatly
increased its followers and fans, and discovered that its
website traffic and sales leads jumped following the show.
Click
here to read this intriguing article, which has
enlightening quotes from Susan Cross, brand and
communications manager for Masco Cabinetry, and other
details about this new business paradigm.
Masco Corporation is one of the world's leading manufacturers of home improvement products. Net sales break down by family of products as follows:
- plumbing equipment (60.8%): plumbing, sink, bath and shower systems (Delta, Brizo, Peerless, Hansgrohe, Axor, Kraus, Easy Drain, Ginger, Newport Brass, Brasstech, Waltec, Bristan ans Heritage brand names), acrylic bathtubs, shower enclosures and shower trays (Delta, Peerless and Mirolin), spa and exercise pool systems (Hot Spring, Caldera, Freeflow Spas, Endless Pool, Tylo and Finnleo) and brass/copper and composite plumbing components (Brasscraft, Plumbshop and Master Plumber);
- architectural decoration products (39.2%): architectural coatings products (paints, primers, special paints, stains and waterproof coatings sold under the Behr, Kilz, Whizz and Elder & Jenks brands), furniture for door and window, do-it-yourself furniture and equipment, glass shower doors, wall plates, hooks and suspension accessories, etc. (Liberty, Brainerd and Franklin Brass).
At the end of 2023, the group had 42 production sites located primarily in North America (30).
Net sales are distributed geographically as follows: North America (80.1%) and Europe (19.9%).
MASCO CORPORATION 
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