April 13, 2012
Cabinetry recently took center stage in a BtoB
Magazine article that details its growing success
utilizing social media in B2B marketing efforts.
For example, at last year's Kitchen & Bath Industry
Show (KBIS) the Ann Arbor-based business unit aggressively
employed Facebook, Twitter, YouTube, and QR codes to gain
extra attention for its KraftMaid®, Merillat®, and
QualityCabinets® products. As a result, the company greatly
increased its followers and fans, and discovered that its
website traffic and sales leads jumped following the show.
here to read this intriguing article, which has
enlightening quotes from Susan Cross, brand and
communications manager for Masco Cabinetry, and other
details about this new business paradigm.