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Masco Corporation : Being Social Is Central to B2B Success at Masco Cabinetry

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04/13/2012 | 05:39pm CET

April 13, 2012

Masco Cabinetry recently took center stage in a BtoB Magazine article that details its growing success utilizing social media in B2B marketing efforts.

For example, at last year's Kitchen & Bath Industry Show (KBIS) the Ann Arbor-based business unit aggressively employed Facebook, Twitter, YouTube, and QR codes to gain extra attention for its KraftMaid®, Merillat®, and QualityCabinets® products. As a result, the company greatly increased its followers and fans, and discovered that its website traffic and sales leads jumped following the show. Click here to read this intriguing article, which has enlightening quotes from Susan Cross, brand and communications manager for Masco Cabinetry, and other details about this new business paradigm.



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Financials ($)
Sales 2016 7 352 M
EBIT 2016 1 090 M
Net income 2016 506 M
Debt 2016 1 676 M
Yield 2016 1,24%
P/E ratio 2016 20,82
P/E ratio 2017 17,07
EV / Sales 2016 1,66x
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Average target price 37,8 $
Spread / Average Target 18%
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J. Michael Losh Chairman
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