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Masco Corporation : Being Social Is Central to B2B Success at Masco Cabinetry

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04/13/2012 | 05:39pm CET

April 13, 2012

Masco Cabinetry recently took center stage in a BtoB Magazine article that details its growing success utilizing social media in B2B marketing efforts.

For example, at last year's Kitchen & Bath Industry Show (KBIS) the Ann Arbor-based business unit aggressively employed Facebook, Twitter, YouTube, and QR codes to gain extra attention for its KraftMaid®, Merillat®, and QualityCabinets® products. As a result, the company greatly increased its followers and fans, and discovered that its website traffic and sales leads jumped following the show. Click here to read this intriguing article, which has enlightening quotes from Susan Cross, brand and communications manager for Masco Cabinetry, and other details about this new business paradigm.



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Financials ($)
Sales 2017 7 644 M
EBIT 2017 1 179 M
Net income 2017 589 M
Debt 2017 1 899 M
Yield 2017 1,26%
P/E ratio 2017 18,09
P/E ratio 2018 16,27
EV / Sales 2017 1,65x
EV / Sales 2018 1,55x
Capitalization 10 737 M
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Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 37,8 $
Spread / Average Target 13%
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Managers
NameTitle
Keith J. Allman President, Chief Executive Officer & Director
J. Michael Losh Chairman
John G. Sznewajs Chief Financial Officer, Co-Treasurer & VP
Richard A. Manoogian Chairman-Emeritus
Mary Ann van Lokeren Independent Director
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