May 18, 2012
Delta®
is a brand steeped in innovation and sustained by a fleet
of makers. Delta Faucet Company has been reveling in the
recent surge of the maker movement and has announced its
plan to celebrate makers across America.
"The maker movement is fueled by creative and curious
people who create, innovate and provide value to the
community," said Cathy Roper, director of the Delta
brand. "Delta Faucet aims to connect with these people
who share the company's passion for innovating and
creating."
In essence, the maker audience is an extension of the
do-it-yourself (DIY) culture, with a strong connection to
technology and software innovation. The widespread
popularity of grassroots maker events and significant
growth of social media networking sites such as Pinterest
and Etsy provide a platform for makers to share their
creations with others in a more public forum than
previously possible. In turn, the increased buzz about
makers appears to inspire more to join the movement.
To kick off its celebration of makers, Delta Faucet will
join nearly 100,000 makers at MAKE
magazine's annual Bay Area Maker Faire event May 19-20.
There, Delta Faucet will showcase some of its recent faucet
innovations in an exhibit designed to invite faire
goers to interact, tinker and, in some cases, attempt to
destroy.
"Our vision is to produce innovative solutions that
provide people with a better way to experience water,"
said Bob Rodenbeck, director of research and development at
Delta Faucet Company. "To do that, we spend a lot of
time researching and testing new products and technologies.
We understand how challenging, yet exciting and rewarding
the process can be and we see this program as a great way
for us to recognize others who are also driven by the same
curiosity and opportunity to invent or make."
Delta Faucet will host similar activities at the New York
Maker Faire from September 29-30 and plans to dedicate
marketing efforts in 2012 to celebrating the maker
movement, including recognizing makers from within the
organization.
For more information on the Delta Faucet Maker program,
visit www.Facebook.com/DeltaFaucet.
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