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MASCO (MAS)
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Masco Corporation : New KraftMaid® Cabinetry Collection Offers Modern Retrospective

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04/27/2012 | 08:19pm CEST

April 27, 2012

KraftMaid, an industry leader and one of the largest semi-custom cabinet manufacturers in the United States, brings forward-thinking design and exquisite style to homes with its latest collection that infuses hip, new colors and door styles with classic favorites.

The Spring 2012 product collection includes fresh stains and paints, colorful inserts, and door styles along with new design enhancements and decorative vanity accents. What's more, KraftMaid is introducing the CoreGuard™ sink base cabinet, standard in 30", 33" and 36" cabinetry, to keep under-the-sink cabinetry dry and clean.

"The theme of the launch, Modern Retrospect, brings homeowners back to a simpler time by mixing modern with timeless and nostalgic design, resulting in an unexpected and refreshing blend," said Sarah Reep, director of designer relations & education at KraftMaid Cabinetry. "The products offer an opportunity to bring balance with neutral tones while tapping into design creativity with fresh pops of color."

Color That Inspires
The Modern Retrospect collection brings homeowners refreshing options including six new color options that come in the form of two stains, two paints and two new painted inserts.

  • Golden Lager is a mid-tone brown stain that enhances the wood by letting the grain clearly show through and blends well with everything, including treasured keepsakes and accent pieces. The beauty of this stain is that it pairs well with a variety of colors and finishes. Golden Lager is standard on Birch, Cherry, Hickory, Maple and Oak and on Rustic Birch, Maple and Cherry in Burnished Golden Lager.
  • Grey continues to trend in home and fashion design. A dark grey color, Slate, integrates into every design style, from traditional to contemporary. The sheer stain brings out the tones of Birch, Cherry, Hickory, Maple and Oak woods and is a dramatic complement to stainless steel and polished chrome and nickel.
  • Building on the grey trend is  Greyloft, a dark tone that adds an air of sophistication on Maple door styles. The painted finish provides a stunning base for a variety of colors. With this paint, KraftMaid also offers several finishing techniques-Sable Glaze, Vintage Greyloft and Vintage Greyloft with Sable Patina-to give a relaxed feel to the space.
  • Midnight, a great staple color, works well alone or with other finishes. Available on Maple, its versatility and dark painted color reflects the movement from traditional to transitional styles. Midnight is also available in Midnight with Onyx Glaze, Vintage Midnight and Vintage Midnight with Onyx Patina.
  • Finally,  Aegean and  Envy paneling, both from the green/blue color family, are available as cabinetry inserts, contrasting backs and end panels to add an unexpected pop of color. The colorful panels are available in smooth, beaded or v-groove.

In addition to these distinctive color options, the new KraftMaid product line brings new door styles.  Cornell, offered in both Maple and Cherry, bridges the gap between traditional and contemporary.  Harper, which is available in Maple, Cherry and Oak, can take on either a modern or traditional appearance depending on the finish selected. And, the existing  Grandview door style has been expanded to include Maple and Oak species to give homeowners more options for this popular door style.

Splashes and Spills 
For the bath, the new product collection offers three new decorative vanity accents, bringing the KraftMaid vanity collection to nine different accents. The accents can be incorporated on vanities, vanity wall cabinets and mirrors to give cabinetry the look of fine furniture with subtle architectural detail.  Hillsborough features spindle side accents with a stately skirt; Siegan offers ornamental side accents with a tailored skirt while  Lanao brings reeded side accents with a bracket-footed skirt. To keep cosmetics and personal care items organized,  adjustable drawer dividers and a  wood-tiered storage divider help maximize vanity storage space.

Besides offering beauty and style, the collection also brings functionality and protection to cabinetry with the  CoreGuard sink base cabinet, which provides easy cleaning and helps prevent damage from spills under the sink. The CoreGuard sink base cabinet is made from an engineered polymer that helps protect against damage that can be caused by everyday messes, leaks and spills. The base comes standard in 30", 33" and 36" cabinetry.

"The CoreGuard sink base cabinet helps provide consumers peace of mind that their cabinetry will stay as beautiful on the inside as it is on the outside," said Reep. "It makes sense to protect such a major investment." 

To learn more about the new products available from KraftMaid, visit www.KraftMaid.com.

About KraftMaid
KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 70 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com. To stay in tune with the latest news and updates from KraftMaid, be sure to check out Pinterest or the KraftMaid By Design blog.

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Financials ($)
Sales 2018 8 416 M
EBIT 2018 1 302 M
Net income 2018 781 M
Debt 2018 1 744 M
Yield 2018 1,11%
P/E ratio 2018 15,56
P/E ratio 2019 13,46
EV / Sales 2018 1,66x
EV / Sales 2019 1,52x
Capitalization 12 216 M
Chart MASCO
Duration : Period :
Masco Technical Analysis Chart | MAS | US5745991068 | 4-Traders
Technical analysis trends MASCO
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 24
Average target price 48,3 $
Spread / Average Target 23%
EPS Revisions
Managers
NameTitle
Keith J. Allman President, Chief Executive Officer & Director
J. Michael Losh Chairman
Richard A. Manoogian Chairman-Emeritus
Mary Ann van Lokeren Independent Director
Lisa A. Payne Independent Director
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