MasterCard : to Launch the “Doing Good in One Touch Is Priceless” Campaign in Russia

Use #однокасаниеhashtag to share the information about the campaign with friends in social networks.

MasterCard to Launch the "Doing Good in One Touch Is Priceless" Campaign in Russia

MOSCOW - April 14, 2014 - MasterCard announced the launch of Doing Good in One Touch Is Priceless campaign.  As a result, at least 30 million rubles (about $1MM USD) will be donated by MasterCard to Stand Up To Cancer (SU2C). The funds will support Russian and international oncological research aimed at developing new methods of cancer treatment. Everyone will be able to contribute to the campaign simply by making everyday purchases with innovative contactless MasterCard PayPass® technology at points of sale throughout the country.

MasterCard will donate 1 ruble to Stand Up To Cancer for every payment made until June 30th with MasterCard PayPass in any amount at points of sale throughout the country. All holders of cards and other devices (watches, stickers, smartphones etc.) with MasterCard PayPass technology will be able to contribute to the campaign simply by making everyday purchases.

Ilya Riaby, Country Head of MasterCard in Russia, underlined: "Being socially responsible we do care about the world we are living in. We strive to make it better and our charity campaign Doing Good in One Touch Is Priceless proves it. There are millions of cardholders in Russia and we have a powerful tool to attract people's attention to the cancer issue and bring them together to rid it. In 2014 all holders of cards and other devices with MasterCard PayPass technology will be able to contribute to the campaign simply by making everyday purchases."

Rusty Robertson, co-founder, Stand Up To Cancer, commented, "It is an honor to begin our campaign's second year of Stand Up To Cancer with MasterCard Russia. Stand Up To Cancer brings people together all over the world through collaboration, acceleration and standing together to rid the world of this disease. With MasterCard leading the way, and by simply using your MasterCard PayPass from April to June, new therapies and research will be brought to the people of Russia."

Stand Up To Cancer, a charitable program, sets its mission to accelerate innovative research in cancer treatment and shorten the time between new treatment methods development and their application in practice.

MasterCard conducted its first nationwide charity campaign in Russia in 2013. As a result, 34 million rubles were donated to scientific research.  Translational Research in Oncology [TRIO], through a grant from Stand Up To Cancer, has successfully begun to support Russian institutions for their work in conducting clinical trials for breast cancer in Moscow.  The first study being supported involves the assessment of a new method of curing frequent breast cancer subtype. The study recently opened in Russia and Russian investigators are rapidly screening, enrolling and working with the study patients.

In addition, an epidemiologic study collecting data on the current real life treatment practices for breast cancer has begun. Over the next year, data from many Russian regions will be collected and analyzed.  You can learn more at www.vmesterprotivraka.ru.

Famous Russian actors, musicians and journalists support the Stand Up To Cancer initiative. This year's ambassadors include actresses Marina Aleksandrova and Daria Moroz and recording artist Emin.

Partners of the Doing Good in One Touch Is Priceless campaign include: Russian and international banks, supermarkets, telecom operators, coffee houses, fast-food restaurants, gas stations, health clinics, transportation operators, and others*. All partners support the MasterCard PayPass contactless payment technology and, in conjunction with MasterCard, are dedicated to attracting public attention to the necessity of joining efforts in fighting cancer.

MasterCard PayPass lets make everyday purchases fast, easy and safe. No signature or PIN is needed if the purchase amount does not exceed 1000 rubles.

Use #однокасание hashtag to share the information about the campaign with friends in social networks.

*Among the partners supporting MasterCard Doing Good One Touch Is Priceless campaign there are banks St. Petersburg, Petrokommerts, TCS Bank, Credit Europe Bank, National Bank Trust, Raiffeisenbank, MTS Bank, Alpha Bank, Bank Avangard, PSB, Moscow Credit Bank, Citibank, UniCredit Bank, Rosbank, Svyaznoy Bank, Bank of Moscow and VTB 24, as well as commercial and service businesses such as Starbucks and Shololadnitsa coffee chains, Burger King fast-food chain, Ginza Project in Saint Petersburg, Pinkberry ice cream shops, Shake Shack restaurant chain, Azbuka Vkusa retail chain, malls Kapitoliy, Crocus, Vegas, MTS retail chain, MEDSI Group health clinics, transportation operators Aeroexpress, RZD and TabInvent, BP and Lukoil gas stations, Formula Kino cinema chain.

About Stand Up To Cancer

Stand Up To Cancer is a groundbreaking initiative, whose mission is to accelerate innovative research of cancer treatment, and allow faster practical application of such methods to save lives now.

Stand Up To Cancer allows cooperation of the best scientists, and promotes collaboration, rather than competition of scientific efforts. Continuous Entertainment Industry support helps Stand Up To Cancer reach out to broader audiences and effectively promote its cause.

In Russia, Stand Up To Cancer initiative cooperates with the nonprofit organization TRIO (Translational Research in Oncology - Translational Cancer Research), that is dedicated to advancing translational cancer research by bringing forward innovative and targeted therapeutic concepts into the clinical trial setting. TRIO supports the fight against cancer by assisting in researches conducted in Russian oncological clinics.

Learn more at www.vmesteprotivraka.ru.

Cooperation history of MasterCard and Stand Up To Cancer

MasterCard and Stand Up To Cancer have been successfully cooperating in charity activities for more than four years. Over the years MasterCard donated more than $20 million to support the initiative.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

About MasterCard PayPass

MasterCard PayPass is an innovative contactless payment technology that represents a fast, safe and convenient way of everyday purchases. Almost 2 mln merchants in 63 countries accept PayPass (34 countries in Europe).

The technology was first introduced in Russia in 2008. A PayPass technology chip can be embedded into MasterCard® or Maestro® bank cards and other devices - cellphones, wrist watches, key fobs, bracelets, etc.

The MasterCard PayPass acceptance network actively grows around the country. The technology is accepted by various goods and service businesses - food and industrial goods stores, dry-cleaner's, drugstores, cinemas, fast food restaurants, cafes, ticket desks on railway stations, parking meters, subway ticket vending machines, etc.

For further information about innovative contactless MasterCard PayPass technology or a list of trading and service businesses accepting MasterCard PayPass in Russia as well as around the world please visit www.paypass.ru.

PR Director, MasterCard Russia

Elena Prorokova

Tel.: +7 (495) 937-77-10, e-mail: elena_prorokova@mastercard.com

For more information or comments, please contact MasterCard press office:

Ketchum Maslov, Svetlana Artemieva, Anna Rastova,

Tel.: +7 (495) 664-28-88, e-mail: mastercard.SU2C@ketchum.com