Applicants can submit their entry as from today until 10th January 2013
To tweet related blog posts copy and pastehttp://bit.ly/R10Mfato your Twitter handle with the hashtag #MobilePayments and #cashless
Waterloo, Belgium - 4th December 2012- MasterCard launches a new competition recognizing the best available mobile shopping applications in nine countries in Central and Eastern Europe, Russia and Turkey. This unique new initiative will reward the top performers and showcase the most innovative applications in the mobile shopping space.
Nine countries will participate in 2013, namely the Czech Republic, Croatia, Hungary, Poland, Slovakia, Slovenia, Romania, Russia and Turkey. The MasterCard Mobile Shopping Application Awards will recognise the best mobile applications that allow users to browse and optionally purchase products or services. Mobile applications that are already publicly available in the official languages of the 9 countries launching the awards may enter the competition and must be available on at least one of the following platforms: iOs, Android, Windows Phone.
Applicants will be judged and selected by an independent, international jury of renowned technology experts from the participating countries. More details on their names and profiles as well as on the selection and winning criteria can be found here.
The three top applications across all of the 9 participating countries, as well as the top three applications in each market, will be awarded with a trophy, a certificate and the right to use 'Winner of MasterCard Mobile Shopping Application Awards 2013' title and logo in their communications for a year. The winners will be announced in the first quarter of 2013.
Bella Stavchansky, President of High Growth European Markets at MasterCard Europe commented: 'The High Growth European Markets region is leading the way with innovation and the adoption of new technologies. The MasterCard Mobile Shopping Application Awards is a great way for MasterCard to recognise the impressive work that is helping to make shopping on the mobile easier for everyone. I am delighted that the 2013 competition will take place in nine exciting and diverse countries, and encourage application owners to participate in this competition which will provide unique insights for consumers as well as to the payment and retail industry.'
Application owners can enter the competition by filling in an entry form and sending it to the organizers via email from 5th Decemer 2012 to10th January 2013. More information and complete terms and conditions are available on the competition's website.
Zoltan Zadori, LocalTime Budapest, +36302614505, firstname.lastname@example.org
Nicole Krieg, MasterCard Europe, +32498585309, email@example.com
Notes to editors:
Nine countries from MasterCard's High Growth European Markets  region to participate
About MasterCard Worldwide
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe.
High Growth European Markets is a sub-region of MasterCard Europe comprising a total of 30 countries including Albania, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Georgia, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan