Nevada brand, owned by Matahari Department Store, received Indonesian Customer Satisfaction Award (ICSA) 2013 for women's underwear category. Nevada is one of Matahari's private label brands that keep receiving awards every year. After receiving Top Brand Award 2013 for Teens and Top Brand Award 2013 for Kids, Nevada once again receives an award for customers' satisfaction towards the brand. ICSA 2013 is given by SWA Magazine and Frontier Consulting Group. The evaluation is based on the survey to minimum 3000 respondents (50% male and 50% female) with the age ranging between 16 to 65 years old. The national survey to measure customers' satisfaction is using four parameters, which are: satisfaction toward the products quality, satisfaction toward the price and the quality offered, satisfaction when the brand being used compared to others, and satisfaction toward the brand when the brand fulfill customer's expectation in the future. From those four parameters, Nevada received ICSA 2013 for women's underwear category.

On Wednesday, 20 November 2013, located in Intercontinental Hotel, Jakarta, Liliosa Riaty as Divisional Merchandising Manager Matahari received Indonesian Customer Satisfaction Award 2013. This award shows that Matahari will strive to satisfy the customer through its products.

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