Beijing, China, July 21, 2015 -- China Electronic Appliance Shenzhen Co., Ltd. (CEACSZ), a reputable specialized electronic component distributor, and Maxim Integrated Products, Inc. (Maxim), a leading provider of integrated analog semiconductors, officially announce a Chinese distribution partnership.

Maxim is the leader in analog integration. From mobile to industrial solutions, Maxim is making analog smaller, smarter and more energy efficient. With support from CECport, the e-Commerce platform invested and built by CEACSZ and CEC (China Electronics Corporation), Maxim aims to comprehensively enlarge its market share in industrial control, communication, portable devices, wearable products and other areas.

31 years' experience in electronic component distribution has made CEACSZ the agency for nearly 60 well-known foreign and domestic brands including Freescale, Qualcomm, Atmel, Epson and CSR. With the joining of Maxim, CECport could bring more sources and advantages to its distribution business in analog devices, which will further stabilize its leadership position in the field of electronic components distribution.

"As a state-owned e-Commerce platform and based on electronic components, CECport integrates distribution channel sales, local technical support, big data market analysis and fast supply chain services together, which will enlarge Maxim's customer base, broaden sales channel, and strengthen business in China" said Dong Yewei, China Managing Director at Maxim Integrated. "We look forward to cooperating with local distributors. The partnership will maximize the advantages on each side and aim at deeply plowing China market."

Mr. Liu Xun, CEO of CECport, believes that this partnership will be a strategy for win-win cooperation. "As an industry-leading semiconductor manufacture, Maxim delivers innovative analog and mixed-signal solutions and value-added services with high quality for customers, which reduce design complexity and shorten time-to-market," said Mr. Liu Xun. "The partnership will enlarge the coverage of Maxim's products and enhance CECport's competitiveness among local distribution industry by combining good resources and complementary advantages from each side."

About Maxim Integrated:

Maxim Integrated designs, manufactures, and sells high-performance semiconductor products. The company was founded in 1983 with the mission to deliver innovative analog and mixed-signal engineering solutions for the industrial, communications, consumer, and computing markets.

A leader in analog innovation and integration, Maxim Integrated is unique among semiconductor companies in the range of disparate analog functions that it can combine onto a single chip. The company's highly integrated solutions help customers get to market faster with systems that are smaller and consume less power. Learn more at http://www.maximintegrated.com/cn.

About CECport:

With headquartered in Shenzhen, CECport is the state-owned e-Commerce platform for electronic components built by CEC and CEACSZ which has over 30 years' experience in electronic components distribution. It has been nominated for the RECS (Reliable Electronic Component Supplier) classification which is endorsed by the Ministry of Industry Information of the People's Republic of China. It's also enterprise of Class AA (the highest level of credit for enterprises) endorsed by General Administration of Customs of China (GACC).

Focused on providing professional design chain services and supply chain services, CECport has accumulated rich experience and vast industry resources in the field of electronic components distribution. As a result, it has been named "Top Electronic Distributors" 14 years in a row.

Additional information and access to CECport's broad product offering is available at http://www.cecport.com/

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