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4-Traders Homepage  >  Equities  >  Tokyo  >  Mazda Motor Corp    7261   JP3868400007

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Mazda Motor Corp. : Mazda Extends Production of Special Edition RX-8 SPIRIT R

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04/27/2012 | 03:43am CET

HIROSHIMA, Japan-Mazda Motor Corporation has decided to extend production of the Mazda RX-8 SPIRIT R by 1,000 units. Mazda initially intended to make 1,000 units of the special edition four-door, four-seat rotary engine sports car, but will extend production due to a large number of orders. Sales of the RX-8 SPIRIT R, the final special edition model, were launched in November of 2011.

Mazda has received orders for the special edition RX-8 SPIRIT R from a variety of customers of all ages including sports car fans and rotary engine enthusiasts. The 6-speed manual transmission version is proving most popular, constituting 66% of orders. It features aero parts and Bilstein dampers as well as RECARO bucket seats and 19-inch bronze-painted forged aluminum wheels. Orders are almost equally divided between the three available body colors, Aluminum Metallic, Sparkling Black Mica, and Crystal White Pearl Mica.

Mazda commenced sales of the RX-8 in April 2003, and as of the end of March 2012, has produced 192,094 units (figure includes those intended for overseas sale). Mazda plans to end production of the RX-8 in June 2012.

Mazda RX-8 SPIRIT R (with six-speed manual transmission)

Main features of the limited Mazda RX-8 SPIRIT R series (disclosed on October 7, 2011)

Special equipment for RX-8 SPIRIT RFor both manual and automatic transmission models
  • Exclusive ornament
  • Front headlights, front fog lights and rear combination lights (with black bezels)
  • Front and rear brake calipers (red)
  • Larger brake rotors
  • Transmission tunnel trim (piano-black)
  • Curtain and front side SRS airbag system
  • Driving Stability Control and Traction Control System
  • Leather-wrapped steering wheel (black with red stitching)
  • Leather-wrapped parking brake lever (with red stitching)
  • Center console box with front seat armrest (synthetic leather with red stitching)
  • Rear console box with a lid (with synthetic leather)
Exclusive to the 6-speed manual transmission model
  • Bucket seats from RECARO (red and black leather* and fabric)
  • Hard suspension (with Bilstein dampers)
  • 225/40R19 89W tires and 19-inch forged aluminum wheels (bronze)
  • Aero parts
  • Aluminum pedal set
  • Leather-wrapped shift knob (black with red stitching)
Exclusive to the 6-speed electronically-controlled automatic transmission model
  • Black leather seats (with red stitching)
  • Sports suspension
  • 225/45R18 91W tires and 18-inch alloy wheels (gun metallic)
  • Heated front seats
  • Leather-wrapped shift knob (black)

Manufacturer's suggested retail prices

Model Engine Drive Transmission Price including tax (yen)
SPIRIT R Water-cooled
(0.654L x 2)
RWD 6-speed manual 3,250,000*
6-speed electronically-controlled
automatic (Activematic)
  • * Price of the model in the attached photo
  • - If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).
  • - A separate recycling fee of 12,900 yen is necessary in addition to the prices listed above.
  • *: Synthetic leather is partially used.
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EBIT 2017 -
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Mean consensus HOLD
Number of Analysts 20
Average target price 1 953  JPY
Spread / Average Target 23%
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Masamichi Kogai President, CEO & Representative Director
Seita Kanai Chairman
Tetsuya Fujimoto Managing Executive Officer & Head-Finance
Yuji Harada Director & Head-Global Public Relations
Akira Marumoto Representative Director & Executive Vice President
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