SACRAMENTO, Calif., Sept. 5 /PRNewswire-FirstCall/ -- McClatchy
Interactive, the online division of The McClatchy Company (NYSE: MNI), today
named David G. Fitzpatrick II as vice president for strategic initiatives.
Fitzpatrick recently served as vice president, sales for McClatchy Interactive
and general manager of Real Cities Network, a national advertising network
serving the newspaper industry.
As vice president for strategic initiatives, Fitzpatrick will lead
McClatchy's efforts to develop vertical and niche sites that complement its
existing lineup of news and information sites. McClatchy's network of more
than 30 sites is currently visited by more the 27 million consumers every
month.
"It's clear there's a tremendous opportunity to provide local readers with
a richer online experience by creating niche and vertical websites that
combine our local experience and content with national brands and content,"
said Christian A. Hendricks, vice president, interactive media for McClatchy.
"We are confident advertisers will also benefit greatly from better targeted
advertising opportunities and increased traffic in topic-specific content
areas on these sites."
Fitzpatrick, 41, joined McClatchy in 2006 and had been responsible for
McClatchy's interactive product sales as well as general management oversight
for the Real Cities Network. From 2000 to 2006, Fitzpatrick was the managing
partner of Vasari Communications, a leader in wireless PDA technology for
conferences and events. Prior to Vasari, he was an executive in marketing for
IBM from 1997 to 2000.
"We're confident David's broad sales and marketing experience coupled with
his creative approach to product development will serve McClatchy well,"
Hendricks said.
Fitzpatrick earned a bachelor's degree in advertising from the School of
Journalism & Mass Communications at San Jose State University. He resides in
Raleigh, N.C., with his wife, Lisa, and three daughters.
About McClatchy
The McClatchy Company is the third largest newspaper company in the United
States, with 30 daily newspapers, approximately 50 non-dailies, and direct
marketing and direct mail operations. McClatchy also operates leading local
websites in each of its markets which extend its audience reach. The websites
offer users comprehensive news and information, advertising, e-commerce and
other services. Together with its newspapers and direct marketing products,
these interactive operations make McClatchy the leading local media company in
each of its premium high growth markets. McClatchy-owned newspapers include
The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas
City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also owns a portfolio of premium digital assets, including 14.4%
of CareerBuilder, the nation's largest online job site, and 25.6% of
Classified Ventures, a newspaper industry partnership that offers two of the
nation's premier classified websites: the auto website, cars.com, and the
rental site, apartments.com. McClatchy is listed on the New York Stock
Exchange under the symbol MNI.
SOURCE The McClatchy Company
