McColl's Retail Group plc

5 March 2015

McColls Retail Group plc (the "Company")

Notification of Transactions by

Director or Persons Discharging Managerial Responsibilities

Pursuant to the notification obligations under Disclosure and Transparency Rule 3.1.4, the Company hereby notifies the following changes in the interests of persons discharging managerial responsibility ("PDMRs") by the sale of Ordinary Shares of £0.001 each in the Company ("Shares") in London, as notified to the Company on 4 March 2015:

1.  Name

2.  Status

3.  Date Shares Sold

4.  No. of Shares Sold

5.  Price paid per Share

David Archibald

PDMR

4 March 2015

131,500

£1.63

Kingsley John Tedder

PDMR

4 March 2015

100,000

£1.63

Enquiries

Please visitwww.mccolls.co.ukor for further information, please contact:

McColl's Retail Group plc


James Lancaster, chief executive


Jonathan Miller, chief financial officer

+44 (0)1277 372916



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