McCormick & Company, Incorporated : Lawry’s® Helps Build Excitement for Delicious Dinners
04/10/2012| 10:23am US/Eastern
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SPARKS, Md. (April 10, 2012) - When dinnertime excitement
gives way to weeknight routine, it might be time to explore
new flavor opportunities. Home cooks in search of a dinner
makeover should look no further than Lawry's®, their go-to
mealtime helper. To bring back the joy of family dinner,
Lawry's is introducing inspiring new products and a fun,
interactive "Dinnertising" campaign - featuring the first
digital "advertising agency" designed to help bring new
flavors to families.
"Every day, home cooks conquer real challenges when it comes
to gathering their families around the dinner table. Getting
them to try new dishes shouldn't have to be one of them,"
said Nurisha Rush, Business Director for Lawry's. "When you
want to bring a delicious dose of excitement to dinner,
Lawry's new seasoning blends and marinades are a one-stop
shop for easy, delicious meals. They're the tastes your
family already loves, with a flavorful twist."
To add even more zing to dinnertime, Lawry's is bringing
flavor to life through Dinnertising, a one-of-a-kind virtual
experience allowing cooks to produce custom video
advertisements that spark anticipation for the mouth-watering
flavors of tonight's meal.
"Dinnertising is all about making meals interactive and fun
for kids," said Rush. "By getting kids more involved it helps
to create a spirit of excitement around dinner time - whether
they're helping prep the recipe or crafting their own digital
'ads.'"
Families can personalize the videos by uploading photos,
selecting the storyline and the starring recipe. Videos can
then be shared via Facebook, Twitter or e-mail. They will
even have the opportunity to submit their family's
Dinnertisement for a chance for it to appear on the Rachael
Ray show. Make your own custom advertisement at www.dinnertising.com.
In addition to deliciously fun Dinnertising ads, Lawry's is
helping home cooks bring new flavors to their families with
these zesty new products:
-
Mediterranean Herb Seasoned Salt: The signature flavor of
Lawry's Seasoned Salt is expertly blended with
Mediterranean herbs and spices in this new favorite, adding
a fresh twist to standby recipes.
-
Fire Roasted Chile & Garlic: Inspired by the bold flavors
of the Southwest, this robust blend of fire roasted chiles,
garlic and smoked paprika adds a hint of boldness to
weeknight meals.
-
Roasted Garlic Salt: Lawry's Garlic Salt is enhanced with
the deep flavors of savory roasted garlic, aromatic oregano
and basil for a refined take on a classic.
-
Santa Fe Chili Marinade: This 30-minute marinade is
accentuated by a bold blend of flavors, including chili
pepper, cumin, oregano and a splash of lime juice - perfect
for waking up easy weeknight chicken dinners.
-
Mediterranean Herb and White Wine Marinade: Inspired by the
full-bodied tastes of the Mediterranean, this easy marinade
features basil, oregano, garlic and sun-dried tomato,
blended with white wine and extra virgin olive oil.
For new recipes and tips on how to make dinnertime as
flavorful and fun as possible, visit www.dinnertising.com.
Lawry's seasonings and marinades are available in the spice
and marinade aisles of stores nationwide.
###
To download food photography, visit the digital press room at
www.mccormick.com/foodmedia.
About LAWRY'S
Whether preparing a quick weeknight dinner or grilling for an
al fresco backyard bash, LAWRY'S® full line of marinades,
seasoning mixes and spice blends helps create delicious meals
the whole family will enjoy. Whatever your flavor, these
signature products add excitement to everyday dinners with
mouth-watering varieties that will please every palate. The
signature zing of LAWRY'S gives busy families the opportunity
to spend less time cooking and more time enjoying their meal
and each other's company. To learn more, visit www.lawrys.com and like us on www.facebook.com/Lawrys.
LAWRY'S is one of McCormick & Company's (NYSE:
MKC) portfolio brands. As the leading global supplier of
innovative flavor solutions, McCormick has built a portfolio
of leading flavor brands that enhance people's enjoyment of
food all around the world. Every day, no matter where or what
you eat, you can enjoy food flavored by McCormick.
McCormick brings passion to flavor.™
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