Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  McDonald's Corporation    MCD

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

McDonald : adds tech to its menu

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/09/2017 | 07:08am CEST

May 09--McDonald's Corp. is making moves to step up the customer experience and technology in its restaurants.

A "concierge" opens the door and greets patrons entering the fast food chain's Everett restaurant at 128 Broadway. Other workers stand by to show customers how they can place orders on three self-service, touch-screen kiosks, enter a digital locator number, take a seat and wait to be served their meals at their table.

"It's just a nicer experience than waiting for your food behind a line of customers at the counter," said Mike Lingo, manager of menu innovation at McDonald's headquarters in Oak Brook, Ill.

McDonald's CEO Steve Easterbrook announced plans in November to modernize the 62-year-old chain's 14,000 U.S. restaurants and put "more choice and control" in customers' hands, with the "Just for You" kiosks, table service, mobile payments, "smart" menu boards and custom sandwiches.

Kiosks are in 11 Boston-area Mickey D's, and a dozen more are slated to get them by year's end.

Screen options let customers use the kiosks in English or Spanish, order food and drink items, edit orders and pay by card at the kiosks or cash at the counter. Kiosks also show calorie counts for each item and the total for the order.

Those ordering the new customizable Signature Crafted Recipes, launched Friday, can choose the topping (pico guacamole, maple bacon Dijon or sweet BBQ bacon), protein (beef patty, grilled chicken or buttermilk crispy chicken) and bun (sesame seed or a brioche-like "artisan" roll), and add extras.

Geoffrey Brewster, owner of the Everett McDonald's that reopened in March after renovations, said employees like the new system. "They don't have to be behind the counter and can interact with customers," he said.

About 70 percent of customers who come into the restaurant are using the kiosks, said Brewster. "What we're hearing is very positive feedback," he said. "A lot of it is, 'Don't take it away, don't just use it as a trial.'"

___

(c)2017 the Boston Herald

Visit the Boston Herald at www.bostonherald.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MCDONALD'S CORPORATION
07/20 MCDONALD : franchiser credits East St. Louis community for his success
07/20 MCDONALD : Briefly
07/19 MCDONALD : Officer allegedly refused service at McDonald's in Virginia
07/18 MCDONALD : Henrico McDonald's takes 'appropriate action' after employee refused ..
07/16 MCDONALD : National Ice Cream Day deals, treats and events
07/15 MCDONALD : Mcd's explores legal option after nclt verdit on bakshi
07/14 MCDONALD : Lilly talks about his career with McDonald's
07/14 MCDONALD : bids to regain appeal McDonald's makes supersized effort to turn fadi..
07/13 MCDONALD : makes supersized effort to turn fading popularity
07/11 MCDONALD : Maple Ridge McD’s mom appreciates the farewell party
More news
News from SeekingAlpha
12:29a DUNKIN' BRANDS : A No-Frills 20% Opportunity
07/20 Ranking The Dividend Aristocrats By Risk-Adjusted Returns
07/20 Chipotle - A Risk/Reward Discussion Based On Relative Valuation
07/20 WALL STREET BREAKFAST : Showtime For The ECB
07/20 Fecal matter found at U.K. food chains
Financials ($)
Sales 2017 22 502 M
EBIT 2017 8 502 M
Net income 2017 5 159 M
Debt 2017 25 406 M
Yield 2017 2,47%
P/E ratio 2017 24,30
P/E ratio 2018 22,75
EV / Sales 2017 6,72x
EV / Sales 2018 7,68x
Capitalization 125 692 M
Chart MCDONALD'S CORPORATION
Duration : Period :
McDonald's Corporation Technical Analysis Chart | MCD | US5801351017 | 4-Traders
Technical analysis trends MCDONALD'S CORPORATION
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 33
Average target price 162 $
Spread / Average Target 4,9%
EPS Revisions
Managers
NameTitle
Stephen J. Easterbrook President, Chief Executive Officer & Director
Enrique Hernandez Non-Executive Chairman
James R. Sappington Executive VP-Operations and Technology Systems
Kevin M. Ozan Chief Financial Officer & Executive Vice President
Andrew J. McKenna Chairman-Emeritus
Sector and Competitors
1st jan.Capitalization (M$)
MCDONALD'S CORPORATION26.43%125 692
YUM! BRANDS, INC.17.09%26 286
YUM CHINA HOLDINGS INC41.85%14 367
DOMINO'S PIZZA, INC.33.41%10 216
CHIPOTLE MEXICAN GRILL, INC.-1.19%10 205
DOMINO'S PIZZA ENTERPRISES LTD.-14.77%3 941