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Sweet Surprise: McDonald's Unveils a Change to its Vanilla Soft Serve

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05/18/2017 | 05:30pm CET

OAK BROOK, IL--(Marketwired - May 18, 2017) - Today, McDonald's USA (NYSE: MCD) announced that its vanilla soft serve -- featured in its popular vanilla cone, McCafé Shakes and McFlurry desserts -- is made with no artificial flavors, colors or preservatives. The introduction of the soft serve began in Fall of 2016 and has nearly completed its transition to all 14,000+ restaurants nationwide. A popular destination for cold, sweet treats, this change impacts 60% of the desserts McDonald's serves. 

In addition, the chocolate and strawberry McCafé shake syrup has no high fructose corn syrup and the whipped topping served on all three flavors of shakes is made with no artificial colors, flavors or preservatives.

"This summer we have a sweet surprise," said Darci Forrest, senior director of menu innovation at McDonald's. "We've been raising the bar at McDonald's on serving delicious food that our customers can feel good about eating. Soft serve now joins other changes we have made, such as removing artificial preservatives from McNuggets, committing to cage-free eggs by 2025 and only serving chicken made from chicken not treated with antibiotics important to human medicine*. This, combined with the fact that 100 percent of the milk used in our soft serve is U.S. sourced, makes this classic treat even more enjoyable during the hot summer months." 

Desserts have been a favorite at McDonald's for nearly 60 years. Last summer alone, McDonald's customers enjoyed 68 million cones. This summer, guests can continue to enjoy their classic cone, but also celebrate the return of a fan favorite from 2012 -- the Rolo McFlurry. For a limited time, the company is making summer more delicious with the rich combination of chewy caramel and smooth milk chocolate pieces to its iconic vanilla soft serve. The Rolo McFlurry will be available nationwide for a limited time from May 24 to Sept. 11. 

"We are proud to partner with McDonald's to bring our dairy products from thousands of dairy farmers across the U.S. to their millions of customers daily," said Barb O'Brien, president of Dairy Management Inc.

Over the past two years, McDonald's has made a series of changes to its menu, including the launch of All Day Breakfast and updated Chicken McNuggets, a new premium salad blend and using real butter on its English Muffins, bagels and biscuits, among other significant changes. The updated soft serve is part of McDonald's food journey and another way the company is helping customers feel good about the food they're enjoying. 

*Farmers still use ionophores, a class of antibiotics that are not prescribed to people, to help keep chickens healthy.

About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

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© Marketwired 2017
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Financials ($)
Sales 2017 22 696 M
EBIT 2017 8 936 M
Net income 2017 5 645 M
Debt 2017 25 868 M
Yield 2017 2,27%
P/E ratio 2017 23,99
P/E ratio 2018 24,11
EV / Sales 2017 7,15x
EV / Sales 2018 8,01x
Capitalization 136 B
Duration : Period :
McDonald's Corporation Technical Analysis Chart | MCD | US5801351017 | 4-Traders
Technical analysis trends MCDONALD'S CORPORATION
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 33
Average target price 175 $
Spread / Average Target 4,2%
EPS Revisions
Stephen J. Easterbrook President, Chief Executive Officer & Director
Enrique Hernandez Non-Executive Chairman
James R. Sappington Executive VP-Operations & Technology Systems
Kevin M. Ozan Chief Financial Officer & Executive Vice President
Andrew J. McKenna Chairman-Emeritus
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