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An anticipated decline

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12/08/2014 | 03:28pm

McDonald's shares are likely to decline on the upcoming sessions.

The largest fast food chain reported recently its sales and revenue report. Global sales fell 2.2% in November, while analysts had expected a 1.7% decline, according to Consensus Metrix. In the U.S., sales fell 4.6% last month, far worse than the 1.9% drop analysts had projected and marking the biggest decline in more than 10 years. Moreover, both sales and net income are expected to decrease this year comparing to the last one.

Technically, the stock is on a neutral trend on the short term but on a bearish one on the long term. Prices have rebounded upon contact with the USD 89.9 support, but seems to consolidate now close to the USD 97.15 resistance. This level should stop the bullish fluctuation and push down prices toward the USD 93.6 and 89.9 supports.

In order to take advantage of this scenario, it would be opportune to open a short position on the security, to target USD 93.6 then 89.6. However, a stop loss should be placed above the 97.15 resistance, threshold that will invalidate this strategy.

Anas Boumedian
© Zonebourse.com 2014
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The use of the information disseminated takes place under the investor's sole responsibility, without recourse against SURPERFORMANCE SAS. SURPERFORMANCE SAS will not be liable, whether in contract, in tort, under any warranty, for errors, omissions, improper investments, or adverse evolution of markets.

Financials ($)
Sales 2018 21 116 M
EBIT 2018 9 135 M
Net income 2018 6 003 M
Debt 2018 28 973 M
Yield 2018 2,60%
P/E ratio 2018 20,78
P/E ratio 2019 19,16
EV / Sales 2018 7,23x
EV / Sales 2019 7,36x
Capitalization 124 B
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McDonald's Corporation Technical Analysis Chart | MCD | US5801351017 | 4-Traders
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McDonald's Corporation Technical Analysis Chart | MCD | US5801351017 | 4-Traders