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4-Traders Homepage  >  Equities  >  Nyse  >  McDonald's Corporation    MCD

MCDONALD'S CORPORATION (MCD)
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An anticipated decline

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12/08/2014 | 03:28pm

McDonald's shares are likely to decline on the upcoming sessions.

The largest fast food chain reported recently its sales and revenue report. Global sales fell 2.2% in November, while analysts had expected a 1.7% decline, according to Consensus Metrix. In the U.S., sales fell 4.6% last month, far worse than the 1.9% drop analysts had projected and marking the biggest decline in more than 10 years. Moreover, both sales and net income are expected to decrease this year comparing to the last one.

Technically, the stock is on a neutral trend on the short term but on a bearish one on the long term. Prices have rebounded upon contact with the USD 89.9 support, but seems to consolidate now close to the USD 97.15 resistance. This level should stop the bullish fluctuation and push down prices toward the USD 93.6 and 89.9 supports.

In order to take advantage of this scenario, it would be opportune to open a short position on the security, to target USD 93.6 then 89.6. However, a stop loss should be placed above the 97.15 resistance, threshold that will invalidate this strategy.


Anas Boumedian
© Zonebourse.com 2014
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Disclaimer: The information, charts, data, views, or comments provided by SURPERFORMANCE SAS are intended for investors who have the necessary knowledge and experience to understand and appreciate the information contained within. These items are disseminated for personal reference only. They do not constitute an offer or solicitation to buy or sell financial products or services, nor an investment advice.
The use of the information disseminated takes place under the investor's sole responsibility, without recourse against SURPERFORMANCE SAS. SURPERFORMANCE SAS will not be liable, whether in contract, in tort, under any warranty, for errors, omissions, improper investments, or adverse evolution of markets.

Financials ($)
Sales 2017 22 702 M
EBIT 2017 8 945 M
Net income 2017 5 644 M
Debt 2017 26 020 M
Yield 2017 2,20%
P/E ratio 2017 24,81
P/E ratio 2018 24,93
EV / Sales 2017 7,36x
EV / Sales 2018 8,24x
Capitalization 141 B
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McDonald's Corporation Technical Analysis Chart | MCD | US5801351017 | 4-Traders