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4-Traders Homepage  >  Equities  >  Italian Stock Exchange  >  Mediaset SpA    MS   IT0001063210

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Mediaset SpA : TGCOM24: BORN ON THE INTERNET, COMING TO TV

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11/24/2011 | 01:11pm CEST

PRESS RELEASE

TGCOM24: BORN ON THE INTERNET, COMING TO TV MONDAY 28 NOVEMBER SEES THE LAUNCH OF A NEW FREE-TO-AIR ALL NEWS CHANNEL LIVE ALSO ON THE WEB, TABLETS AND SMARTPHONES MANY FAMILIAR MEDIASET FACES AND NEW PRESENTERS

Monday 28 November 2011 at 8.30 sees the official launch of TgCom24, after the pre-launch phases of recent days following the evolution of the political crisis and the creation of a new government.
Mediaset's new all news system will broadcast free-to-air on channel 51 on the digital terrestrial platform, satellite channel 24 and is also available online in live streaming on the TgCom24.it web site, and on smartphones and tablets thanks to free downloadable applications.
Live from six in the morning until 1 am the following day, TgCom24 will provide a constant flow of continuously updated news generated by an editorial team of over 130 digital journalists. There will also be continuous feeds with news updates from New York, London, Brussels and Jerusalem.
The schedule is divided into three-hour slots, each presented by well-know Mediaset news presenters, initially Annalisa Spiezie, Fabrizio Summonte, Benedetta Corbi, Luca Rigoni, Ilaria Cavo along with Federico Novella.
There will also be a number of new faces fronting the more than 20 daily bulletins of breaking news and the three main editions of the news
scheduled for 12 midday, 6 pm and 9 pm.
But TgCom24 will also mean citizen journalism. Thanks to the interactive nature of the system, users and viewers will be able to actively participate by submitting real time reports, images and video clips.
Multimedia and technology are the two fundamental elements of a new all news offer characterised by an innovative touch screen in the studio, a cutting edge operational centre and a unique editorial system for Italy called Dalet, a sophisticated integrated software system used by the most modern international networks.
Cologno Monzese, 24 November 2011

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