Melia Hotels International : Transformation of Magaluf in Mallorca completed with the opening of the Momentum Plaza, the new hotel’s outdoor shopping and leisure area

The Momentum Plaza, the complementary shopping area, opens today with a range of superior-quality shopping and leisure facilities, an essential part of the 'Calviá Beach' complex which Meliá Hotels International has been promoting for several years in Magaluf to support the transformation and repositioning of the destination,

As part of the firm commitment led by Meliá to extend the travel season beyond the summer and maintain activity and employment levels, the Momentum Plaza shopping and leisure area has involved an investment of almost 5 million euros and will be open all year round. The Calviá Beach The Plaza Hotel, which has also just opened, will also remain open all year.

Up to now, Magaluf has had very few quality stores, especially in the low and shoulder seasons. Meliá will keep the Calviá Beach The Plaza Hotel and its Momentum Plaza open all year to allow permanent access to quality complementary facilities that the renovated 4 and 4-star superior Magaluf hotels have been demanding. To help attract and retain both tourists and residents alike, Momentum Plaza has scheduled numerous activities every day of the week such as markets, theatrical performances, music and dance.

As Mark Hoddinott explains: 'Momentum Plaza complements projects such as La Vila, opened a few years ago, which help provide destinations like Magaluf with superior quality leisure facilities and enhance the renewal and repositioning of the destination. Momentum Plaza brings the leisure, dining and shopping facilities demanded by the new type of more experienced and discerning guests visiting the destination, as well as helping attract residents from all over Mallorca. To achieve this, we have managed to involve top-level brands with international prestige and built a 200-vehicle car park to make it easier to visit.'

Momentum Plaza is home to famous brands such as Mango, Springfield or Women'secret as well as dining options to enjoy with friends or family such as Starbucks, Urban Food, The Good Burger or UDON, among others. All the brands have welcomed the project with open arms and, just as Meliá has done in the past, made a firm commitment involving investments averaging between 200,000 and 300,000 euros.