Metallurgical of China : MCC Wins Great Attention at 17th China International Metallurgical Industry Expo

　　From June 13th to 16th, the 17th China International Metallurgical Industry Expo was ceremoniously held at the Shanghai New International Expo Centre. The MCC Group participated in the exhibition as the 'national team' of metallurgical construction and operation services, and won the wide attention of numerous exhibitors and clients.

　　MCC's elaborately arranged exhibition stand attracted many visitors. Leaders and honored guests attending to observe and emulate enjoyed a three-dimensional short animated film embodying the whole process of intelligent steel provided by CISDI, the Phoenix International Media Center model exhibit provided by MCC22, factory and digitization pipe prefabrication model exhibits provided by Shanghai Baoye and the MCC Group's advertising video and professional skills advertising video. Technical experts from CISDI, MCC CIE, MCC CERI, MCC ACRE, Shanghai Baoye, Baosteel Technology and MCC20 introduced MCC's business sectors and core technology in the metallurgical field to the observing and emulating personnel, and gave them an overall understanding of MCC's comprehensive strength as the 'national team' of metallurgical construction and operation. The leaders and honored guests expressed admiration for the performance MCC has acquired in the metallurgical industry in recent years.

　　For this exhibition, MCC actively made preparations, meticulously designed and laid out the exhibition stand, distributed publicity materials, emphasized the theme of the metallurgical industry, strongly publicized its brand and performance, and showed its culture by adopting a combination of touch screens, display screens and traditional panels, which was beautiful, concise and attractive, and added to the interactive experience of the visitors. In particular, MCC's 6 sectors - the integrated introduction of core metallurgical technology and typical engineering, green steel, intelligent steel, advanced manufacturing and 3D printing, Internet+ and 'Going global' - comprehensively explained the forward-looking technology and huge development potential of MCC's metallurgical industry, and attracted plenty of professional personnel both home and abroad to observe, emulate, and consult at MCC's exhibition stand, with many of them expressing great interest. By taking part in this exhibition, MCC further reinforced its influence and popularity, made contact with more high-quality clients, exchanged experience with its peers, won fresh attention and approval, and opened a new situation for expanding the market in the future.

　　As a national-level innovation enterprise, MCC has always assumed the national responsibility of leading China's metallurgy to develop to a higher level through the best core technology, irreplaceable all-round metallurgical industry chain integration advantages, and continuous reform and innovation ability; it accelerated its transformation and upgrading, created the comprehensive '4 girders and 8 columns' business system and makes constant efforts to become the leading power in national capital construction by depending on its capacity in outstanding scientific research, reconnaissance, design and construction. In the future, MCC will concentrate the strongest possible lineup of twenty to thirty thousand people into the 'national team' of metallurgical construction, aim at the frontier domains of metallurgical engineering, stress breaking through and upgrading green and intelligent manufacturing, new materials, new technology and new process research and development in the 8 parts and 19 business units of steel construction according to world first-class standards, and strive to be 1st in the world in the steel technology domain.

　　The metal and metallurgy China Expo (which is the umbrella term for the China International Metallurgical Industry Expo, China International Foundry Expo, China International Industrial Furnace Expo and China International Fireproofing and Industrial Ceramics Expo), known as the first in Asia and second in the world in the foundry metallurgy industry, has been alternately held in Shanghai and Beijing since 1986. The organization party will strategically commence cooperation with international convention and exhibition companies, join hands with the German Hannover Fairs Company and Hannover Milano Fairs Shanghai Ltd., its subsidiary in China, create an international first-class grand industrial meeting and provide splendid opportunities for the 'Going global' of domestic enterprises and the 'Stepping in' of overseas companies through advanced philosophy and professional services. Key enterprises from many countries and regions thoroughly demonstrated the leading technology and equipment of the metallurgical and foundry industry at this exhibition meeting. It was also attended by ABB, ABP, ASK, Ansteel Group, JISCO, Magang Group and Shougang Group.