METRO Cash & Carry has won a Silver Lion in the category 'Direct' for the campaign 'The Daily Catch' competing with 3,096 other campaigns. The Direct Lions celebrate response-driven and relationship-building creativity. In total more than 43,000 campaigns for 18 award categories have been handed in from all over the world.

In the last years METRO Cash & Carry has taken on driving a more engaging communication approach to further create human connection and value. Winning this award is an example of innovative activation in a traditional segment not known for disruptive, bold communication.

As Europe's biggest supplier of fresh fish, the company was looking for a disruptive way to prove the freshness of its fish assortment. METRO's distinctive professional sourcing expertise and supply chain allowed the development of a very challenging case. Together with the communication agency Serviceplan, the company gave a new twist to an old packaging material: daily newspaper.

Metro AG published this content on 04 July 2016 and is solely responsible for the information contained herein.
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Original documenthttp://www.metrogroup.de/en/company/inside-metro/2016/07/04/metro-cash-carry-wins-a-silver-lion-at-cannes-festival-2016

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