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Microsoft Corporation : Ford Drives Vivid Picture of the Cloud and Connected Cars With Microsoft

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03/29/2012 | 02:32am CEST

SAN FRANCISCO - March 28, 2012 - When a vehicle rolled off the assembly line 20 years ago, locked inside was all the potential for which it was designed. For all their finely tuned capabilities, these cars performed as well as the skills of the person behind the wheel.

About five years ago, that started to change with the launch of Ford SYNC, powered by Microsoft. Drivers were soon able to interact and stay connected with their mobile devices using voice recognition. And the launch of SYNC with MyFord Touch in 2010 took the ability to interact a step further, adding touch interaction into the mix. Since coming to market, 4 million cars with Ford SYNC have been sold, and the automaker recently launched the technology to drivers in Europe.

Jim Buczkowski, technical fellow and director of Electrical and Electronics at Ford, took stage recently with Kevin Dallas, Microsoft's general manager of Windows Embedded, at IDC's SMART TECHnology World to discuss the companies' collaboration in creating the connected car experience and how it will empower drivers and passengers.

How Ford is using intelligent systems.

In the not-too-distant future, drivers will be able to analyze data in real time, allowing them to monitor a variety of vehicle diagnostics and adjust their driving styles to maximize efficiency or performance - a vision called the "connected car."

For example, when drivers enter the garage in the morning, their connected cars might have already used cloud-based services and location awareness to warm itself to the preferred temperature, tuned the radio to the same stations they had been listening to while getting ready, and signaled the garage door to close at the appropriate time without the driver taking any action.

The connected car then becomes part of a more convenient and seamless driving experience that is personalized for the individual and experienced through Ford SYNC built on the Windows Embedded Automotive platform.

This is one more example of how Windows Embedded is powering specialized devices that work together to create intelligent systems, and Ford was one of the first automobile manufacturers to work with Microsoft in this field. Buczkowski said Ford's goal was to see how "consumer electronics and in-car experiences could be connected to create new driver experiences."

It goes to show what happens when you pair automotive and technology icons.

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This press release was issued by Microsoft Corporation and was initially posted at http://www.microsoft.com/presspass/features/2012/03-28EmbeddedFord.mspx?rss_fdn=Custom . It was distributed, unedited and unaltered, by noodls on 2012-03-29 02:12:19 AM. The issuer is solely responsible for the accuracy of the information contained therein.

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Financials ($)
Sales 2017 93 842 M
EBIT 2017 28 502 M
Net income 2017 19 707 M
Finance 2017 45 674 M
Yield 2017 2,58%
P/E ratio 2017 23,78
P/E ratio 2018 19,80
EV / Sales 2017 4,49x
EV / Sales 2018 4,28x
Capitalization 467 299 M
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Microsoft Corporation Technical Analysis Chart | MSFT | US5949181045 | 4-Traders
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Mean consensus OUTPERFORM
Number of Analysts 36
Average target price 63,7 $
Spread / Average Target 6,0%
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Satya Nadella CEO & Non-Independent Director
Bradford L. Smith President & Chief Legal Officer
John Wendell Thompson Independent Chairman
Amy E. Hood Chief Financial Officer & Executive Vice President
Harry Shum Executive Vice President-Technology & Research
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