SAN FRANCISCO - March 28, 2012 - When a vehicle rolled off
the assembly line 20 years ago, locked inside was all the
potential for which it was designed. For all their finely
tuned capabilities, these cars performed as well as the
skills of the person behind the wheel.
About five years ago, that started to change with the launch
of Ford SYNC, powered by Microsoft. Drivers were soon able to
interact and stay connected with their mobile devices using
voice recognition. And the launch of SYNC with MyFord
Touch in 2010 took the ability to interact a step
further, adding touch interaction into the mix. Since coming
to market, 4 million cars with Ford SYNC have been sold, and
recently launched the technology to drivers in Europe.
Jim Buczkowski, technical fellow and director of Electrical
and Electronics at Ford,
took stage recently with Kevin Dallas, Microsoft's
general manager of Windows Embedded, at IDC's SMART TECHnology World
to discuss the companies' collaboration in creating the
connected car experience and how it will empower drivers and
How Ford is using intelligent systems.
In the not-too-distant future, drivers will be able to
analyze data in real time, allowing them to monitor a variety
of vehicle diagnostics and adjust their driving styles to
maximize efficiency or performance - a vision called the
For example, when drivers enter the garage in the morning,
their connected cars might have already used cloud-based
services and location awareness to warm itself to the
preferred temperature, tuned the radio to the same stations
they had been listening to while getting ready, and signaled
the garage door to close at the appropriate time without the
driver taking any action.
The connected car then becomes part of a more convenient and
seamless driving experience that is personalized for the
individual and experienced through Ford SYNC built on the
Windows Embedded Automotive platform.
This is one more example of how Windows Embedded is powering
specialized devices that work together to create intelligent
systems, and Ford was one of the first automobile
manufacturers to work with Microsoft in this field.
Buczkowski said Ford's goal was to see how "consumer
electronics and in-car experiences could be connected to
create new driver experiences."
It goes to show what happens when you pair automotive and
This press release was issued by Microsoft Corporation and was initially posted at http://www.microsoft.com/presspass/features/2012/03-28EmbeddedFord.mspx?rss_fdn=Custom . It was distributed, unedited and unaltered, by noodls on 2012-03-29 02:12:19 AM. The issuer is solely responsible for the accuracy of the information contained therein.