Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  Microsoft Corporation    MSFT

MICROSOFT CORPORATION (MSFT)
Mes dernières consult.
Most popular
  Report  
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Microsoft Corporation : Windows 8 App Allows Toyota Racing Development to Set the Pace

share with twitter share with LinkedIn share with facebook
share via e-mail
0
02/23/2013 | 04:15pm CET

REDMOND, Wash. - Feb. 23, 2013 -TRD, U.S.A. (Toyota Racing Development) - a subsidiary of Toyota Motor Sales, U.S.A. Inc. that serves as the North American racing arm for design, development and assembly of Toyota's factory racing engines and chassis - worked with Microsoft Corp. to design a touch-enabled app for Windows 8 as the centerpiece of a new strategy to improve the performance of the Toyota teams competing in NASCAR. When drivers, crew chiefs and team engineers expressed the need for a more mobile computing platform to monitor real-time performance data, TRD answered with the Windows 8 Trackside app running on Surface Pro hardware.

Learn how Toyota Racing Development speeds past the competition improving communication and on-track performance with a new Windows 8 application on Surface Pro.

During practice, drivers and crew chiefs previously had to record racing performance data with software on a laptop, or even with pencil and paper, requiring drivers to get out of their race cars to view information about the car's performance, as well as to explain what was happening on the track.

"Microsoft is excited to work with TRD to design and architect a mobile platform on Windows 8 for Toyota's NASCAR race teams," said Jason Campbell, group product marketing manager at Microsoft. "The Trackside app for Windows 8 on Surface Pro allows TRD to spend more time driving and less time in the garage reviewing performance data, with a touch-based mobile tablet that can go from portable note taker to a high-performance monitor in less time than it takes to change even one tire."

Now with the Windows 8 Trackside app and Surface Pro, the race team can efficiently capture performance data through the touch-based app and share it with the crew in real time, enabling mechanics to immediately get to work fine-tuning the race car for enhanced performance. Trackside also offers touch-enabled data that gives the crew chief and driver insight and analysis on timing and scoring data versus competitors, allowing a team to determine if the right adjustments have been made to the car or what adjustments may need to be made.

"Trackside running on Surface Pro means more time is spent on the track and less time is spent talking," said Steve Wickham, TRD's vice president of chassis operations. "Teams are back on the track faster, allowing them more time to determine the optimum setup for the race car. Our mission is to take advantage of the latest innovation in technology to quickly get better data - which translates into faster cars on the track."

Since 2007, TRD has been developing racing software on the Windows platform for teams to analyze and improve performance, enabling Toyota race teams to be frequent visitors to victory lane and annually compete for series championships. TRD differentiates itself within the hypercompetitive racing business through technology innovation. Today, RAB Racing with Brack Maggard is one of the first Toyota teams in the NASCAR Nationwide Series to use the new Trackside solution.

"For Toyota teams to finish first on the track, we must also be the first to innovate our technologies behind the scenes," said Darren Jones, group lead for software development at TRD. "We chose Windows 8 because we get enterprise-ready security and management, the familiarity of the Windows development environment, and a fully capable touch-enabled interface."

When it came to choosing a device, TRD wanted a high-performance, lightweight, touch-enabled computer to complement the fast-paced environment at the race track. Several tablets were tested during the pilot phase, but Surface Pro was ultimately chosen because it delivered the power and performance of a laptop PC in a tablet package, as well as the hardware benefits of its unique Touch Covers and durable VaporMg chassis to protect the tablet from hazardous track environments. Surface Pro allows drivers and crew to use the device as a tablet or laptop, and its excellent screen visibility in outdoor lighting is essential when working at the race track.

"Working together with TRD and Microsoft, RAB Racing tested the Windows 8 Trackside app at the end of last season and found it to be an extremely useful tool for our organization," said Robbie Benton, owner, RAB Racing with Brack Maggard. "This year with a rookie driver Alex Bowman, we need to get him as much time as possible on the race track to make sure we prepare good race cars for him. The Trackside app will help us accomplish both of those goals, and help our race team be better."

More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom. For press, more information on how TRD and other businesses are implementing Windows 8 is available via SkyDrive: http://sdrv.ms/132zedi. For businesses, more information about Windows 8 planning and deployment is available at the Windows 8 Enterprise resource site: http://www.microsoft.com/en-us/windows/enterprise/default.aspx.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors:For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MICROSOFT CORPORATION
09:19aMICROSOFT : removes document detailing limitations of Windows 10 on ARM
AQ
09:16aMICROSOFT : expands Cortana`s home automation skills, adds IFTTT support
AQ
05:41aMICROSOFT : Billionaire Bill Gates says he should pay 'significantly higher' tax..
AQ
01:13aGlobal dividends hit record of $1.25 trillion in 2017, more to come
RE
02/18MICROSOFT : Aregbesola warns youth against fraudulent activities
AQ
02/18MICROSOFT : Sales tax breaks to lure data centers booming in Virginia
AQ
02/18MICROSOFT : Avoiding the Scrap Heap
AQ
02/18MICROSOFT : HostForLIFE.eu Proudly Launch WordPress 4.9.4 Hosting Support
AQ
02/18MICROSOFT : With work permits in limbo, spouses of H-1B visa holders worry they'..
AQ
02/17MICROSOFT : Aregbesola tasks Nigerian youths on hard work, diligence
AQ
More news
News from SeekingAlpha
02/17Venture capital deals of the week 
02/16Walmart in talks for major Flipkart stake 
02/15ARISTA NETWORKS : Buy This Stock On Negative Volatility 
02/14ROAD TO FINANCIAL INDEPENDENCE : My January 88-Stock Portfolio Review 
02/14My Dividend Achievers Finally Pass The Index 
Financials ($)
Sales 2018 107 B
EBIT 2018 32 704 M
Net income 2018 14 387 M
Finance 2018 64 157 M
Yield 2018 1,81%
P/E ratio 2018 49,26
P/E ratio 2019 23,36
EV / Sales 2018 6,01x
EV / Sales 2019 5,43x
Capitalization 708 B
Chart MICROSOFT CORPORATION
Duration : Period :
Microsoft Corporation Technical Analysis Chart | MSFT | US5949181045 | 4-Traders
Technical analysis trends MICROSOFT CORPORATION
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 37
Average target price 103 $
Spread / Average Target 12%
EPS Revisions
Managers
NameTitle
Satya Nadella Chief Executive Officer & Director
Bradford L. Smith President & Chief Legal Officer
John Wendell Thompson Independent Chairman
Jean-Philippe Courtois President-Global Sales, Marketing & Operations
Amy E. Hood Chief Financial Officer & Executive Vice President
Sector and Competitors
1st jan.Capitalization (M$)
MICROSOFT CORPORATION6.16%700 562
RED HAT11.73%23 752
HEXAGON18.67%21 291
CITRIX SYSTEMS1.64%13 710
SPLUNK INC16.31%13 064
SYNOPSYS1.62%12 882